HELLO AGAIN! IT'S US...JOSH AND ALLISON ROTENBERG... WHEN DAD WA5 LITTLE, GRANDMA TERRY AND PAPA MILTTOOK THE KIDS TO A DUDE RANCH...NOW MOM AND DAD ARE TAKING US TO A DUDE RANCH RIGHT HERE IN MICHIGAN SEVERAL TIMES A YEAR... LONG WEEKENDS ARE GREAT AND WE LEARNED TO RIDE AND EVERYTHING. DUDE RANCH VACATIONS ARE GREAT FOR FAMILY FUN. THERE ARE RANCHES ALL OVER THE U.S.A. CALL GRANDMA TERRY FOR MORE INFORMA110N. GEMINI TRAVEL 15 ONLY A PHONE CALL AWAY. Eichler's Takes Manhattan JONATHAN MARK 02 v. .GEMINI TRAVEL Special to The Jewish News IV (248) 855-3600 BAT/BAR MITZVAH TOURS & HOTLES AT WHOLESALE RATES `.4. TAX RESTRICTIONS APPLY. PRICES SUBJECT TO CHANGE WITHOUT NOTICE Ar gRip., „ ELITE Tours & Travel Travel z ith the arrival of mega- bookstores such as Barnes & Noble, the very concept of what a bookstore can be is being rethought. For instance, mustiness is replaced with sleek contemporary styling; cus- tomers are unrushed and can actually sit and read as well as browse; and there might be an informal lecture or reading by the author of a new book. And now Eichler's, the Flatbush book emporium that specialized in traditional volumes for the Orthodox masters of text, has opened a Midtown branch (62 W. 45th) that owner Meyer Eichler says is inspired by its mega-modern colleagues around town. (800) 354-8320 (216) 514-9000 If you are not wearing it... sell it!... or BORROW on it! Woody Converts Camp Ramah You can't enjoy jewelry if it's sitting in your safe deposit box. Sell or borrow on it for immediate cash. We deal in jewelry, watches & gemstones. STEWART AIN Special to The Jewish News A Service to Private Owners, Banks & Estates Gem/Diamond Specialist AWARDED CERTIFICATE BY GIA IN GRADING & EVALUATION Jonathan Mark is an associate editor Stewart Ain is a writer far the New 1111 Est. 1919 Lawrence M. Allan, President Daily 'Til 5:30 Elie Wiesel: a bookstore draw. Sat. 'Til 3 LANA GORDON TRAVEL Experienced and personal service FOR ALL YOUR TRAVEL NEEDS CALL LANA 248-661- 6677 Fun, Affordable & Exciting! 120 Eichler's recent grand opening, complete with guest star Elie Wiesel, revealed changes not only on the shelves but in the big-chain enhance- ments that are shaking up the busi- ness. On the one hand, owner Meyer Eichler, a graduate of the Lubavitch rabbinical college, has his new branch stocked with the traditional classics and Orthodox paraphernalia such as Shabbat belts that enable a pious Jew to cleverly wear his house keys as a belt buckle, so as to elude the Sabbath prohibition on carrying keys. On the other hand, the new Eichler's (while much smaller than the multi-storied Barnes & Noble) has several large video screens; a cen- hose driving by Camp c. Ramah in upstate Nyack were in for a shock recent- ly: Nuns were sitting in lawn chairs and a 12-foot-high cruci- fix was in the playground of the camp, which is owned by the Jewish Theological Seminary. The camp had been transformed to resemble a Christian retreat for Woody Allen's latest movie, whose working title is Celebrity. Before two days of shooting began, all Hebrew signs at the camp were removed and the wooden benches in the dining room were replaced with wooden chairs. Foot- tall crosses were also affixed to the walls and doors of the dining room. The exterior of the camp syna- gogue was also outfitted fOr the K)( movie — a statue of the Virgin Mary was placed in front. The campgrounds used to be a Christian orphanage and the syna- gogue has a bell steeple and non- Fine Jewelers 30400 Telegraph Rd. • Suite 134 Bingham Farms 642-5575 11/14 1997 ter aisle large enough to seat 90, should there be a guest author in the house; and chairs (with more expect- ed to arrive any day) so one could hunker down with a hardcover, with- out being rushed. "We're learning to stock the Manhattan store different than the Brooklyn store,” says Eichler. "In Brooklyn we'd get a request once in five years for an S.Y. Agnon book; here, we're getting 10 a week. Authors like Sholom Aleichem, Isaac Bashevis Singer were never asked for in our Brooklyn store," as was also the case for contemporary best-seller Joseph Telushkin's "literacy" series. The music section reflects a wider audience, too, with Allan Sherman (--f CDs alongside more traditional favorites such as Shlomo Carlebach and Uncle Moishy. The three-level store includes a mezzanine and a finished basement that has yet to open. In the interim, Eichler's will be opening eyes and minds and souls as all good book- stores do. BIG OR SMALL You Name It, We'll Ship It! WE DO IT ALL! Furniture • Computers • Artwork Packaging Stereos • Clothing and For a Free Estimate Call Shipping Q. of Anything Tke Packagiitg & Skim)* Expo/6 (2481680E0993 of the New York Jewish Week. York Jewish Week.