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11/7
1997

144

Highway construction workers link Jordan's sea port of Aqaba with Israel's Eilat.

from the Beit She'an Valley Regional
Council. And so, despite the bureau-
cratic difficulties and geopolitical fears,
Israel's Yankels and Moshes are devel-
oping business ties with Jordanians.
Entrepreneurs like Otniel Schneller,
general manager of Comgro, feel that
the combination of Jordan's resources
and proximity and Israel's know-how
means sure-fire success.
"This could be the Middle East's
Silicon Valley — and not just in high-
tech," said Schneller, who operates
trade offices in Jordan and participates
in joint ventures in infrastructure. "I
don't think either side is doing enough
to exploit this potential."
Foreign corporations are also sitting
up and taking notice of the regional
potential. Nissho Iwai, Japan's sixth
largest conglomerate and the 13th
biggest worldwide, will begin conduct-

ing feasibility studies for a railway line
running from the Israeli side of the
Dead Sea to the Red Sea via Jordan.
For other conglomerates the wider
regional opportunities are the only
reason to invest in Israel.
During a recent visit here,
Westinghouse/CBS President Jack
Tymann expressed his concerns about
the stalemate in the peace process. For
U.S. companies, he said, Israel is only
interesting if it can serve as a spring-
board to the wider Middle East.
"To get into markets we need
economies of scale," he said. "For [the
Middle East] market to become one of
the emerging markets of the 21st cen-
tury, it must reorganize."
Political wheels may turn more
slowly than local and international
businesspeople would like, but there
are definite signs of improvement in