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Remember to reap- ply sunscreen every few hours. - Take extra precautions on sand, concrete or any surface the reflects the sun. People with the highest risk of developing skin cancer include those living in sunny climates, those with fair skin and freckles and any- one with frequent, long-term exposure to the sun. Those with a family history of skin cancer and/or a large number of moles also face a greater risk. Because sun damage to skin has a cumulative effect, more than half of new cases of skin cancer are diagnosed in people over 65. The damage begins early, so parents should teach children savvy sun habits. 50 Is Nifty A survey of 300 50-year-olds con- ducted by One-A-Day multivitamins shows that the nation's newest golden- agers are feeling pretty good about themselves. While most say they feel better and more confident than they did at 30, they're not as thrilled about their sex drive and overall health. More than half of the 50-year-old women surveyed said they eat a bal- anced diet, a claim made by just 55 percent of men. A lot of older men think adequate rest is the key to better health - they are twice as likely to say they sleep more. They found plenty of terrific role models among their celebrity peers, including former basketball star Kareem Abdul-Jabbar and actor/dancer Gregory Hines. Maybe all that activity keeps these gentlemen in such great shape. Respondents also cite President Clinton and Cher as two 50-year-olds who are holding up well. As baby boomers always have, today's 50-year-olds say they're doing the aging thing better than Mom and Dad. More than half claim to think younger than their parents, and 57 percent report knowing more about health and nutrition. But only 42 per- cent think they look younger. Medical Emergency Managed-care organizations are putting the squeeze on emergency- room doctors, according to the Association of Emergency Physicians, because MCO policies place limita- tions on care for urgently ill or injured patients. "MCOs have inappropriately focused on emer- gency medical care as a leading cause of unnecessary expenses," says Dr. Ian Cummings, the association's president. "In so doing, they disre- gard fundamental facts related to the delivery of emer- gency medical care." The association is particularly con- cerned by MCO spending limits, which it considers dangerous. 'We now see physicians who are potential- ly reimbursed more for denying care or for decreasing utilization of hospi- tal or outpatient services," says Cummings. Although emergency medicine accounts for less than 3 percent of the total U.S. gross medical product, many MCOs have targeted it with money-saving measures. "Some MCOs have established toll- free numbers for patients to call for advice on whether they need to go to the emergency department," says Cummings, adding that this "tele- phone medicine" may be delivered by nonmedical personnel. "In effect, they are trying to bypass the 911 dispatch system," Cummings says. "We've even seen cases where MCOs work with contracted ambu- lance providers that will take their subscribers to a hospital that is part of the managed-care plan, even if that hospital is farther away." The moral here? When signing up with a managed-care organization, ask about its policy regarding emergency care. If you're not satisfied, choose another plan. ❑