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REALTY

COMMERCIAL

MARCIA FENTON, Realtor
Michigan (248) 855-1116
Arizona (602) 488-1202

Lapides Publicity Workshops Work!

"Lisa Lapides Publicity Group was able to land a
huge article for Yes... A Positive Network in Business
Monday of the Detroit Free Press; from the article
we have brought in $1000's worth of new business
and continue to bring in new clients every day."

Michael Jeffreys
President of Yes... A Positive Network

Lisa Lapides will teach you how
to get your own publicity

Call (248) 644 5140
to register for the
Lapides Publicity Workshop.
Cost is $99 per person.
A
Participants receive
LISA LAPIDES
PRESIDENT OF
a free 70 page
LAPIDES PUBLICITY
"The Power of Publicity" book.
GROUP SINCE 1986

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Workshops
Every
Wednesday

Thursday

STATE FARM INSURANCE

MARILYN J. GOLD-AGENCY

"I believe in personalized service"

• AUTO • HEALTH
• HOME • COMMERCIAL
• LIFE • IRAS • BUSINESS

10/31

1997

144

248.353-1400

26561 W. 12 Mile Road, Suite 203, Southfield, MI 48034

when you have masses in the house.
commission, and the more money I
So we have to completely redesign the
bring in, the more money they make.
way the house is set up in order to
So I try to get as much as physically*
make it work properly for a sale. Then
possible."
once its set up, I'll price it," said
Adelson's commission fluctuates
Adelson.
depending on the size of the sale. But
"My competitors, or I
for purposes of establishing a
should say most of the people
range, anywhere from 25 t
Adelson talks
who are in this business, walk
35 percent is standard.
with a regular
into your house and they put
But although Adelson is
customer,
tags on things and they call
working
to realize as much
Melvin Turner.
that a tag sale. You come to
cash as possible, he has to be
my sale and you're going to
reasonable enough in his
see a distinct difference. You're going
pricing to sell the goods. It doesn't
to see a difference in the way people
help anyone if things are marked
are dressed, the way we treat the
beyond fair market value and every-
home.
thing is left over at the end of the sale.
"There's no way we allow anyone to
That's a delicate area, and savvy liq-
damage anyone's home in any way.
uidators have to be very careful and
"I hate to talk about negatives, but
know the products.
there are some. Smoking: We don't
"People say, 'Oh your business is
permit it. We have signs that com-
simple, I could walk in and do that o
pletely extinguish the idea of smoking
the weekends.' It's not simple. I go *
in someone else's house. We close off
North Carolina (for the trade shows)
bathrooms, we don't allow people in
almost yearly to keep in touch with
bathrooms. It's ridiculous. Let them
what the furniture industry is doing.
go to their own houses or to the
"Pricing is so important, you hay4
restaurant if they want to use the
to know the difference between Drexe
john.
and Pace. If you're talking the differ-
"We're there to sell furniture. Let
ence between Dixie and Baker, it's like
them come buy furniture and take it
the difference between a stripped-
home. We negotiate. We negotiate
down Chevy and a Rolls Royce," said
deals all day long," said Adelson.
Adelson.
•
"Plus, it is a great deal. Go to a fur-
Because there are so many varia-
niture store and see how much a table
tions, Adelson had to become certified
costs today. We sell things that are as
as an appraiser. "People have to be
close to new as you could possibly
comfortable with us dealing with their
believe for a fraction of the price in
furniture and their household. I go
the store. Not to say that we don't get
into your house and I sell everything
a good price for our client, because we
— that's all of your worldly belong-
do. We get a fair price. We do the best
ings. You have to be comfortable with
we possibly can do.
me that I'm going to be able to do _
"Obviously, once I become
that properly. And the only way thai's
involved with a client and we enter
going to happen is for me to have the
into an agreement, we're sort of part-
knowledge and the basic understand-
ners. That's because I'm working on
ing of what's there.