Business • SHOWROOM HOURS Mon-Fri 11 • 5 Sat 11 * 3 OR BY APPOINTMENT • 248.624-7300 Now Serving New York Bagels Special Bagel & Coffee $1.50 We also have Low Fat & Fat Free Muffins and Speciality Coffees OPEN 7 A.M. Mon. - Sat. 6558 Telegraph Rd., Bloomfield Plaza (Maple & Telegraph) • 248-737- 8900 SPERBER'S CATERING •tir etv-Obvetion/ stirew--d/ienit/ SEE FOR YOURSELF WHAT JEWISH METRO DETROIT IS TALKING ABOUT 248-932-3766 10/17 1'17 / 148 Beth Abraham Hilki Moses I Ni Congregation Beth Ach;rrt 21103.J 44 -ftpc..07 gr•m 248-788-0950 248-357-2910 B'nai Moshe Under Supervision of the Council of Orthodox Rabbis 248-661-5151 hives. The two men began to research the field of livestock theft and discov- ered that it was a major problem for agricultural producers globally. In Israel alone, about $1.5 billion worth of animals and agricultural equipment are stolen every year. In October 1996, they founded Shaked Wireless Control Ltd. at the incubator in Ofakim. For the first two years, they receive financial assistance from the Office of the Chief Scientist. 1 Shaked's first target was the cattle market. "This is one of the most developed branches of the agricultural 11- ■ market and each cow is expensive," explains Korach. The concept of the new system is simple. A small elec- tronic collar is attached around the cow's neck. This collar is linked to a .1Io central computer which monitors the 1 cow's movements. If someone tries to break or remove the collar without a special code, or the cow moves out of s. a pre-designated area such as the dairy or a field, an alarm goes off. This enables farmers to respond quickly to attempted theft. The system, according to its mak- ers, is simple to use. "It's developed for the dumb user," says Korach. Essentially it's a three- part system: the collar, which has a battery with a three- to five-year life span; the antennas, which link the col- lar to the computer and specially developed software which can be used on any normal PC. At any given moment, the farmer can find out through the central computer the location of each cow, as well as extra information about genetic heritage, etc. Korach plans to keep the system cheap — installation of software and antennas will cost about $1,000, while each collar will be an additional $10. Though the system has not yet gone to market, a prototype has been developed and is in use on several farms around Israel. Work is now going on to refine the product and shrink the electronic collar. It should be on sale by the end of this year. As with all innovations, the most difficult part is not creating it, but marketing it successfully. The market exists — globally some hundreds of million cattle are being raised - but Shaked's problem is how to reach them. Korach's plan is to find a strategic partner that will help find the right markets at home and abroad. Already there has been enormous interest from leading foreign firms. ❑