Aging has its "benefits."

LI, track, Moltz is hoping it brings only

good luck and strong sales. She's also
hoping the series' completion will leave
her with more time to pursue other
interests, among them reading (in
Spanish and English), painting, visiting
with friends and volunteering through
Women's American ORT.
Not to mention practicing Spanish.
"I'm the kind of person, if I hear some-
; one speaking Spanish at the supermar-
ket, I'll go up and talk to them," she
said.

PUTTING
THE PIECES
(*** TOGETHER

In addition to Spanish, Moltz —
who lives in Beverly Hills with her hus-
band Morton — speaks French and
studied Hebrew for two years at the
Midrasha Center for Adult Jewish
Studies. In fact, Moltz credits Hebrew
— which she studied in fifth grade —
with sparking her initial interest in for-
eign languages.
At Southfield High since the 1970s,
Moltz chairs the school's language
department. 111

A Resource and Health Fair

Sunday, October 12
1 -4 p.m.

Going To Market

Jewish Community Center

Howard Dembs is named Federation's first director
of marketing and communications.

also learn what's going on in the heads
and hearts of people. True marketing is
Editor
to gain an understanding of the con-
stituency."
n 1992, the Jewish Federation of
Said Davidoff about Dembs, "He'll
Metropolitan Detroit put togeth-
be the creative force in this institution.
er a strategic plan to take it well
Everything has a marketing component
into the new century.
to it, whether its the Allied Jewish
Part of that plan called for reaching
Campaign, COJES (Commision on
out to the public, and helping that
Jewish
Eldercare Services) or anything
public understand Federation's mission.
else.
Federation took a huge step towards
"It's essential that we do
/- its goal of communication
a
better
job of communi-
this week when it named
cating to various parts of
Howard Dembs its first
the public. A marketing
director of marketing and
component is the glue that
communications.
assures our key functions
"The purpose of
are working in the same
( Howard's position is to
direction. Of course, we
develop and disseminate an
need to reach various parts
appropriate, cogent message
of the Jewish community
about the Federation and its
we haven't reached before.
Position and role in the
We need the understand-
community," said Mark
Howard Dembs: A
ing of the market and dif-
Davidoff, Federation's chief
need
to
be
as
"inclu-
ferent segments of the
\_ operating officer. "That mes-
sive
as
possible."
market so that we can
1 ' sage is for both the Jewish
reach them.
and the non-Jewish commu-
"We
are
as
great as we are because of
nities.
our diversity, and the issue here is that
Dembs, 43, comes to Federation
we needed someone to present those
from a career in consumer marketing.
strengths."
K__,He jokingly said that after his first
Dembs, who lives in West
/— Federation meeting, he learned he
Bloomfield
with his wife Terri and son
needed to have about 18 more meet-
Bradley,
10,
sees Federation needing to
ings as soon as possible.
do
a
better
job
with its image.
"I need to understand who everyone
"Federation needs to be as inclusive
is and what they do, so that I can help
as possible," he said. "It's a commit-
/ them achieve their goals," he said.
ment. It comes down to 4 Ps. There's
In more serious tones, he said there
People, our target market; Product, the
are too many people in the community
ability
to give a gift and making people
who don't know what Federation really
understand
that it touches lives; Place;
\_ is•
and
Promotion,
identifying the people
"We need to broaden our base," he
we
need
to
touch.
said. "I'll be using existing research and
"It's all about relationship marketing
new research to learn why there are
and it goes far beyond solicitation."
people who aren't giving. We need to

6600W. Maple,West Bloomfield

Photo by Krista Husa

PHIL JACOBS

❑

2 p.m.

Featured Speaker:

Joyce Hunt, MSW

Director of Access and Benefits Services,

Area Agency on Aging I -B

1 - 2 p.m. and 3-4 p.m.

Meet the agencies that provide
services for older adults

FREE

flu shots,glucose and blood pressure screenings
(Glucose screenings I -2 p.m. only.
Do not eat for two hours prior to the test.)

Transportation available at 12:15 p.m. from

JPM Jewish Community Center, Oak Park

To reserve a seat on the bus,

call Pat Mayer, (248) 642-4260, ext. 224.

Refreshments

A free program sponsored by:

CIES

Member agencies:
Jewish Community Center
Jewish Family Service

Jewish Federation Apartments

Jewish Home and Aging Services

Jewish Vocational Service
DMC Sinai Hospital

Blue Cross Blue Shield of Michigan

LeVine Institute on Aging

For information: COJES, (248) 203-1468

10/10
1997

11

