Business

THE CADDY THAT ZIGS.Tm

4ITM

1997

3 to Choose From
You Pick Your Choices

was $30,635
Now Only $25,499*

* Customer responsible for dest., tax, plates, lux tax. All incentives
assigned to dealer. All prior sales excluded.

7100 Orchard Lake Rd. (at 1416 mile) West Bloomfield

(248) 851-7200

Unlimited Checlking!

No other
accounts necessary.

A free loaf of
Great Harvest Bread
with every new account!

Chec no: 1cc+ unt s

Minimum $5,000

Ilichigan

Heal age

Bank • Heritage Classic Checking

-

Stop in or call for an
application today.

IACCOIMI S

WNW

~

iac

ALIA_

1-800-914-3524

MICHIGAN HERITAGE

21211 Haggerty Road at 8 Mile,
Next to the Novi Hilton.

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i:ii;tZ1

FDIC

Insured

78

*Annual Percentage Yield is (lathe as of October 3.1997.
Business or brokered accounts not eligible.

Call The Sales Department (248) 354-7123 Ext. 2091

DETROIT

10/10
1997

r_e_mgme

128 Get Results... vertise in our Entertainment Section!

A or Z. Finally, they hit on
Zingerman's because it sounded
Jewish, old-fashioned and zingy. But
should it be spelled the European wa
with two Ns?
Saginaw called his grandfather.
"One N," said his grandfather,
"because it is quicker for the customer
to write the check."
Zingerman's opened March 15,
1982.
For years, the partners had to drive
to Modern Bakery in Oak Park every
morning to pick up their bread order.
Even when Zingerman's became bigger,
Modern wouldn't deliver to Ann
Arbor.
The deli opened with one employee
and no dishwasher. An armed robbery
taught them the value of cash-han-
dling. A Sunday story in one of the
Detroit newspapers brought in cus-
tomers who couldn't be served becauge
of a fire the night before. Still, by
1984, Zingerman's was on a roll, and
the partners bought the building.
October 1992 saw the opening of
Zingerman's Bakehouse. The mail
order catalog followed the next year,
and in 1994 ZingTrain went on track.
That same year saw the opening of
a produce market. By then, the com-
pany was up to 160 employees and
had met their initial mission. It was
time for a new vision: "2009: A Food
Odyssey."
This plan called for the opening of
10 to 15 food-related businesses in a
15-year period, each with its individual
owner/operator, but with Weinzweig
and Saginaw as the principal owners.
So far, five entities operate under
the Zingerman's "Community of
Businesses" umbrella in addition to the
deli: Zingerman's Bakehouse;
Zingerman's Practical Produce;
ZingTrain and Zingerman's Training,
Inc.; The Zingerman's Service
Network; and Zingerman's Mail Order.
The deli has 135 employees and
sells upward of 2,000 pounds of
corned beef a week. It serves up hun-
dreds of made-to-order sandwiches a
day, and also sells gourmet foods and
fine wines.
Zingerman's Service Network pro-
vides repair, maintenance, cleaning,
bookkeeping and graphic design.
The partners have spun off catering
into a separate business which did $1
million in sales this year.
Zingerman's Mail Order reported
sales of $450,000. It is the fastest
growing section of the business.
Zingerman's Bakehouse, with 16
employees, did $3 million in sales.
When it opened, the bakery's only cus-