LIFE. LOVE. SEX

(And other unscheduled events.)

dented move, the controversy-ridden
British chain store sued Bar-On, Dr.
Eli Fisher — owner of Fisher — and
their legal representatives, Liad
Whatstein and Shiomo Cohen, for
libel. "It was a debacle," says the
- adviser.
Then, just as unexpectedly, in June
1995 the British chain withdrew
from the case and paid out hefty
compensation and damages to Body
Shop Israel.
In light of this development, the
court ruled that in Israel the trade-
name belongs to the Israeli Body
Shop, while outside of Israel, it
belongs to the British chain.
For Body Shop Israel, winning the
ourt case gave it something more
than just a name — it put it on the
map.
Today there are 16 new stores, and
another 14-19 stores are to open
cross Israel before 2000.
In the last two years, the Israeli
chain has made a determined effort
to create a different identity from its
rival. Shops now look pleasantly rus-
tic with lots of pine shelving, unlike
the British chain which opts for a
sophisticated dark-green interior,
with plenty of posters about saving
the rain forests, homelessness or
hatever cause the shop is support-
ing.
It has introduced 200 new prod-
ucts, created and manufactured most-
y in Fisher's laboratories, and has
several new lines including Green
oint natural toiletries, Alpha Treat
skin-care products containing alpha
hydroxy and sun-screen factors, and
Body Guard sun-screen products.
The company is also exploiting
natural resources. A new line of 40
skin and hair-care products called
Genesis is made flom Dead Sea min-
rals. "It's an important line for us.
Apart from Jordan, no one else has
the Dead Sea," says Bar-On, clearly
meaning his British opponent does
not have the Dead Sea.
"Our products are very different
om the British chain's. Upside-
down different," emphasizes Bar-On.
"In Israel, we have eight months of
sun, unlike Britain. Our products are
more suited to this climate."
All this said, however, there are still
obvious similarities. From the round
green logo, reminiscent of Roddick's
famous Body Shop logo, to the bright-
colored, fruit scented soaps, to the
me of aromatherapy oils.

– Nicky Blackburn

•

It r L

I IS
L. , - ) Y(

A very funny and very poignant musical!
Set in America where the rules keep changing and families aren't the same.

NOW thru OCTOBER 5

Music by William Finn
Book by William Finn and James Lapine
Directed by Nick Calanni
Music Directed by Ben Cohen

'

€)/:•%Z

AARON DEROY THEATRE

OFF BROADWAY 'THEATRE
IN WEST BLOOMFIELD

Jewish Community Center
6600 W. Maple Road
West Bloomfield, MI

TICKETS...(248) 788-2900

Senior • Student • Group Discounts

Infrared Hearing Devices Available

LOCATED IN
THE ORCHARD MALL
6385 ORCHARD LAKE ROAD
AT MAPLE
WEST BLOOMFIELD 48322
248.855.4488

MONDAY - TUESDAY
WEDNESDAY
FRIDAY - SATURDAY
10AM - 5:30 PM
THURSDAY 10 AM - 8 PM

•

Items Under $25 Excluded.

TRUST YOUR NEXT CATERED AFFAIR TO THE FINEST KOSHER CATERER
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• Weddings
We Cater At
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• Bar/Bat Mitzvahs
Most
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Synagogues,
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Temples,
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KOSHER
• Reunions
and the Halls
CATERERS
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Of Your
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Choice
CLASSIC CUISINE
Approved by Council of Orthodox Rabbis

JEWEL

PHILIP TEWEL

Food and Beverage Director

(810) 6614050

Farmington Hills, Michigan

9/19
1997

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