Business
Sample Our
TEL AVIV from page 148
Shabbat
Have you ever announced your child's birthday
to a congregation? Do you know what it feels like when
they sing "Siman Tov, Mazel Tov" to you? When was the
last time you were called to the bimah?
At Congregation Beth Shalom were conservative in
denomination only. The spirit of our weekly service is
embracing, warm. And inclusive. Children aren't merely
"tolerated," they're encouraged. So are you.
Please sample one of our three Saturday morning Shabbat
services in September. If you enjoy the service, you can
pick up a certificate good for a year's free membership.*
When was the last time you felt at home in a synagogue?
Congregation Beth Shalom
14601 W. Lincoln, Oak Park
Call 248-547-7970 for complete information.
*Special Friendship Membership open to First Time New Members Only.
One, Tow or Three Rows
of Diamonds Set In
Luxurious 18K
Yellow Gold
towers has already been leased to a
variety of firms. Bezeq, for instance, is
leasing 17 floors of the triangular
building, with a purchase option. "It \_\
was one heck of a deal," says Ron
Mandelbaum, a spokesman for Bezeq.
"We'd been looking for a place to
anchor our business for years, and this
seemed like the ideal opportunity. It's
a good location in terms of trans-
portation, centrality and even just
image. It's a respected project in one
of the best places in town."
Aside from shopping and office
facilities, there will be eight cinemas, a
recreation area, an amphitheater, art
galleries, a health spa and a swimming
pool. "We believe this will become the
heart of Tel Aviv, just as the
Rockefeller Center is the heart of New
York," says Azrieli.
Looking for a
business anchor
for years.
"It will definitely enhance Tel Aviv's
centrality," says Yoscovitz.
Though, at present, the develop-
ment is still a rather messy construc- '-
tion site, it has already hosted a num-
ber of distinguished foreign visitors,
and is a regular pilgrimage site for
ministers and civic leaders wanting to`
show off Israeli development.
Azrieli, who takes credit for the
project, believes this trend will grow.
"It will receive lots of attention from
all over the world," he says. "It'll be
focal point, not just for Tel Aviv or \-)
Israel but for the whole Middle East.
It's beautifully designed and com-
posed. The development will be clad
in white polished granite, a departure
from the proliferation of glass and alu-
minum structures. We wanted it to fit
in with the Mediterranean climate of
Tel Aviv."
Can the Shalom Project fail?
It's one of the scenarios that devel-\
opers of Canary Wharf, a similarly
huge development in Britain, failed to
address. There, the multi-million dol-
lar project in London's docklands wen;
bankrupt after a few years.
Azrieli believes his project will not
suffer the same fate. "We are well-
financed and well-leased. The shop-
ping center is nearly filled. We're the"
to win."
—Kicky Blackburn
9/19
1997
150
30400 Telegraph Rd. Suite 134, Bingham Farms • 642-5575