Time To Make
Your New Itar's
Resolutions.

1. GET IN SHAPE.

Joining The Birmingham Temple is
like fitness for your mind: We offer lectures, book reviews
and seminars, children's programs for K-12 and Bar/Bat
Mitzvah preparation.

2. MAKE NEW FRIENDS.

We welcome you to
celebrate with us the High Holidays, Shabbat, Simchat
Torah, Hanukkah, Purim, Passover and all the life cycle
events that make up the Jewish experience.

3. SAVE MONEY.

Join The Birmingham Temple between
now and October 12th and receive
free tuition for children's programs
K-4 & 11-12 or 20% off membership dues for the first year.

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Happy New Year!

THE BIRMINGHAM TEMPLE

A Congregation for Humanistic Judaism

28611 West 12 Mile Road, Farmington Hills

For more information, call (248) 477-1410.

www.shj.org

QTJW

NsAffin@mQ

DETROIT
JEWISH NEWS

9/19
1997

148

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says Azrieli — to the imaginative
Underground parking lots, which will
include waterfalls, fountains and gar-
dens.
For city residents, perhaps the most
inspiring thing so far is the speed with
which the development has gone up.
Working 24 hours a day, week by
week, builders have added floor after
floor at a remarkable speed, meeting
deadlines well ahead of schedule and
completing the circular tower at about
the same time it takes in Israel to
build an ordinary house.
Now, with the skeleton of two of
the towers almost complete, it's time
to take stock of what this development
means for Tel Aviv. As a shopping
center, it's likely to become the coun-
try's most vibrant one. Situated at the
junction of two of the city's busiest
arteries, the Ayalon, which brings traf-
fic from both the north and south of
the country, and Derech Hashalom,
which links central Tel Aviv to such
affluent cities as Ramat Gan and
Givatayim, the Shalom's location
couldn't be better.
"We are hoping this shopping cen-
ter will become the fashion boulevard
of Israel," says Azrieli. "The stores will
offer everything that Paris, London
and New York does." Shops which
have already signed leases include
Galleries Lafayette, Marks and
Spencer, Polo Ralph Lauren and
Rampage.
For the Tel Aviv Municipality,
which approved the project, the center
is a welcome break from the current
trend of building malls outside the
city center.
"In planning terms, it's not good to
build outside the city. Both the Frenc
and the Americans have already real-
ized it harms inner-city shopping. The
Azrieli Center/Shalom Project is in the
city. It's part of its economic fabric,"
says Baruch Yoscovitz, director of
planning at the municipality.
There is still a possibility, however,
that this project will bring hardship to
other city shopping areas, particularly
vulnerable centers like Dizengoff
Street.
In business, the impact is clear. For
years, the commercial life of Tel Aviv
has been spread out all over the city,
often taking valuable space in residen-
tial areas.
The Azrieli Center/Shalom Project
focuses the business community, in
what is now becoming Tel Aviv's cen-
tral business district.
Much of the office space in the

TEL AVIV on page 150