JAGUAR OF TROY

We are pleased to announce the appointment of David Burke to our staff of sales and
leasing professionals. See him toda y for a great deal on a '97, or to order your new '98.

isn't what it used to be, but it is a dif-
ferent kind of opportunity," he said.
Feltenstein said that 15 or 20 years
go, everyone was constructing free-
standing buildings on major roads. A
lot of those locations are taken now,
and it is off that paradigm that people
are saying the industry is saturated.
But our view of the business is that
we want to sell our food, our prod-
ucts, wherever people live, learn, work,
shop or play.
"So if you start with that, there are
gas and convenience stores, hundreds
and thousands of them, that want to
carry branded foods and upgrade their
operations. There are colleges and uni-
ersities that want branded foods.
There are truck stops, there are hospi-
als, there are office buildings and fac-
tories. There are a myriad of what we
call non-traditional points of distribu-
1,on where one can sell food," said
eltenstein.
'And we've engineered our brand so
that we can retail it and sell our core
enu of hamburgers, hot dogs, french
ries, onion rings, root beer and root
eer floats in as little as 130 to 150
square feet. So it gives us enormous
flexibility to go into areas and to
places that heretofore branded foods
',aye not gotten into."
1 Another of Feltenstein's major tar-
tet areas for growth is right here in
Detroit. "We're very anxious to really
-xpand our brand here. We have a
trong presence, but we think there's a
ot more room for us to grow. Our
ome is here, our headquarters are
ere, said Feltenstein.
What does it cost to get an A&W
, nchise? Anywhere from $100,000
loa $1 million, depending on whether
ou want a kiosk or a free-standing
estaurant, Feltenstein said. A&W's
finance subsidiary will even lend
money to qualified franchisees. The
Dyalty is 4 percent on sales and 4 per-
ent for advertising.
A&W's headquarters will soon be
aore visible locally. The company
gist broke ground on a site in
armington Hills at 12 Mile and
Ialstead.
Earlier this year, A&W acquired
75 stores from Carousel Snack Bars
I Minnesota that they are converting
o A&W Hot Dogs & More. Most
r the company-owned stores are in
mopping malls.
Feltenstein, who was born in New
)rk and grew up on Long Island,
immures to Livonia from Miami. He
is homes here and in Miami, where
is active in the Jewish federation.

Fueled by a 290-horsepower V8
a nd the spirit of its ancestors.

tis:$1,ZAk.,•

"It's been a little over a year since I left Audette Cadillac. Since that time

I've been searching for the perfect fit for me and m y many loyal customers,

and now I found it. The one car people aspire to own or lease even more

than a Cadillac — jag uar. Come see me at the home of the worlds finest

DAVID BURKE
Sales and Leasing

sports cars and luxury sedans... Jaguar of Troy,"

OF TROY

1815 Maplelawn • (248) 643-6900

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9/12

1997

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