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By Appointment Your Home or Office • Clinical Teaching • Testing/Evaluation • Therapeutic Tutoring Men's Fashion Coordinator & Shirt Designer For 20 Years 545.6677 • 433.3323 A 3fC-121J IMMMINIMINIMEMIENIM• DAVID ROSENMAN'S AlUlle Alma. PIJRCHASEIRII NEW & USED CAR BROKER Sales • Leasing • Buying (248) 851-CARS (248) 851-2277 Ask about our C/D LLJ PREVENTIVE MAINTENANCE PROGRAM • 24 Hour Emergency Service • Quality Installation • 30 Vehicles • Radio Dispatch UJ LLJ 08 iertisiri in FREE Municipal Bonds Listing Receive Weekly Report mbei StPC ' EdWardS SOnSt iivisszmnsbver B O B MORIAN (313) 334-92 1.800-3654200 Larry Paul makes FURNITURE NEW. Custom, Restoratior1, Lacquering, Refinishing of new or old furniture, antiques, office furniture, pianos. For Free Estimates (810) 681-8280 EYE page 66 In 1990, the first talking ted- dy bear, Teddy Ruxpin, came out on the market. "I was looking for the next step, something that would give more life and move- ment," says Avital. "Then I real- ized that one of the most important things for a baby is eye-contact with the mother. I wanted to bring a connection be- tween toys and eyes." In 1995, Avital's idea was ac- cepted by the technology incu- bator in Arad and, after employing four Russian immi- grants, she began work on the artificial eyes. Eighteen months later, with the electronic and me- chanical systems of the eyes de- veloped, she left the incubator and was given financing by Mo- torola to put together her cuddly, battery-driven prototypes. To get the eyes moving, a child needs only to press a switch hid- den in the bear's left ear and the eyes will automatically follow the speaker. After a few minutes of silence the toy automatically turns of "I adapted the eyes so that they would respond most to high childish voices," says Avital. "If the bear's in a room full of peo- ple, it's the child's voice that will make the eyes turn." In the last few months, Avital has begun working with an agent in Britain and hopes to start selling there next year. The cost of the bears is about $34, which isn't cheap. "It's just the beginning," she says. "We are building our marketing strategy now." Last month, Avital signed a joint-venture agreement with a high-tech company based in cen- tral Israel. Through her new strategic partner, she plans to continue working on Doogy and his friends, but focus more heav- ily on the high-tech market, such as robotic toys. She is also looking- for a strate- gic partner in the medical field. Today, artificial eyes for human beings do not have the capabili- ty of movement. Avital hopes that by somehow incorporating her technology into artificial eyes, she will be able to create ones that respond to voice acti- vation just as Doogy's do — mi- nus the switch in the ear, of course. All this is a new departure for Avital. "I used to just be an in- ventor," she says. "I could sell my inventions and forget about them. I could do whatever I wanted, however crazy it sound- ed. Now I'm running a start-up company, and there are many re- sponsibilities. It's different. "As an inventor it's all about creativity, but as a manager you have to think about function and marketing. It's not so easy. It's not enough to be an inventor these days. I have to be a busi- nesswoman as well." She is not abandoning the world of inventions, however. At present, though, she admits she needs a rest. "Who knows what will come next," she says. If things get too difficult, there's always Doogy to talk to. ❑ Jerusalem Post Airline Plan Is Rejected Jerusalem (JPFS) — Transport Minister Yitzhak Levy led the government to shelve the Trea- sury's plans to open the air-trav- el market to competition, both domestically and on short-haul international flights. Levy was one of only a hand- ful of ministers who spoke dur- ing the debate on the 1998 state budget, macroeconomic forecast for the next three years, and a program of some 100 structural changes across the economy. After two cabinet sessions and more than seven hours of debate, the ministers failed to approve the proposed budget. Levy told ministers that open- ing the internal flight market to competition and El Al's domes- tic stranglehold on short-haul journeys will lead to a serious in- crease in breaking Shabbat laws. This follows Levy's staunch op- position to plans to privatize El Al, thereby allowing the compa- ny to fly on Shabbat. The Treasury agreed to with- draw the proposal and redraft it, with help from other ministries, according to Levy. Among those routes that were slated for competition were flights to Kiryat Shmona, Jor- dan, Egypt, Cyprus and Greece. This is the second proposal that has been rejected by the cab- inet. The Treasury shelved plans to lift all restrictions on agricul- tural imports, following objec- tions from Agriculture Minister Rafael Eitan. Industry and Trade Minister Natan Sharansky also attacked the plans, saying they lack ideas for revitalizing the economy, ac- cording to a statement from his ministry. Publicity Deadlines The normal deadline for local news and publicity items is noon Thursday, eight days pri- or to issue date. The deadline for birth announcements is 10 a.m. Monday, four days prior to issue date; out-of-town obit- uaries, 10 a.m. Tuesday, three days prior to issue date. All material must be type- written, double-spaced, on 8'/2 x 11 paper and include the name and daytime telephone number of sender.