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SPECIAL TO THE JEWISH NEWS
omosexuals make good cus- the venue was Jerusalem, and,
tomers. This axiom, ac- more specifically, the Mount Sco-
cepted by many American pus campus of Hebrew Universi-
firms, is increasingly ac- ty.
cepted by more Israeli firms as
The central event of the day
well.
was a meeting of gay students
What will probably convince and lecturers, held at the univer-
them to place "homosexual ads" sity law school and addressed by
in gay publications — as do their Law School Dean Uriel Procaccia.
U.S. counterparts — is a survey Among the topics discussed were
recently carried out by the gay and lesbian studies and "One
Tzarfati-Sternshus-Zamir Ad- Hundred Years of Zionism as
vertising Agency of Tel Aviv.
Against One Hundred Years of
Aside from indicating that the the Homosexual Struggle."
212 homosexuals who participat-
It was appropriate for the
ed in the study are extraordinar- meeting to take place at Hebrew
ily well-educated (60 percent are University, where student and
academics) and earn above-aver- faculty gays have long since come
age incomes (in fields like art, out of the closet.
computers and advertising), it also
Aspiring archaeologist Amir
showed that they spend a great Fink, one of the leaders of "The
deal of money on restaurant Other Ten Percent," says that
meals, luxury clothing, enter- there are very great differences
tainment and overseas travel.
between Jerusalem and Tel Aviv
The results of its survey have gays. The former tend to be
already prompted the advertising homebodies and to stick to one
agency to advise travel companies partner. The latter, in contrast,
to offer special tours for homo- spend a lot of time in gay bars
sexuals to places like Ibiza and and relatively little time with a
Mykonos (where gays gather from particular partner. "This may be,"
around the world), or to New York he muses, "because there are so
(when the Gay Pride Parade many more potential partners in
takes place).
Tel Aviv."
Apparently Israel itself appeals
Jerusalem also has a handful
to overseas gays, as is evident of Orthodox homosexuals and a
from the brochure recently sent few openly homosexual Pales-
out by a large American travel tinians. "Both," Fink adds, "have
wholesaler to hundreds of travel a very difficult time because they
retailers that have many homo- are pariahs in the eyes of their so-
sexual customers. It was head- cieties of origin."
lined: "You don't have to be
In Israel as a whole, however,
Jewish to sell Israel."
homosexuals feel far more at ease
Overseas gays who visit Israel than they once did. This is evi-
are likely to spend most of their dent from the fact that their de-
time in Tel Aviv, where an esti- fense organization, until this year
mated 70 percent of Israeli ho- named, with deliberate ambio-u-
mosexuals reside, and where ity, 'The Association for the Pro-
there are numerous gay bars.
tection of Individual Rights," is
That is why, until this year, Gay now called "The Association of
Pride Day has always been cele- Homosexuals, Lesbians and Bi-
brated there. This year, however, sexuals."
LEADING ISRAELI STOCKS
TRADED ON U.S. EXCHANGES
Exchange
Aug. 8 Aug 15 Change
NASDAQ
'11.13
'11.32
+s0.19
NASDAQ
'31.87
'32.44
NASDAQ
'60.00
`57.63
-'2.38
NYSE
'22.18
'20.63
-'1.56
NASDAQ
'3.31
'3.18
-'0.13
NYSE
'8.56
'8.63
+'0.06
NASDAQ
'17.13
'17.00
-'0.13
NYSE
'32.13
'31.63
NASDAQ
'50.00
'47.00
-'3.00
NYSE
'14.63
'14.33
-'0.30
Source: Allen Olender, Prudential Securities,
West Bloomfield.
Symbol Name
SCIXF
ECILF
TEVIY
IEC
ELBTF
ELT
ELRNF
TAD
CMVT
ISL
Scitex
ECI Telecom
Teva Pharm
PEC Israel
Elbit Computers
Elscint LTD
Elron Electronics
Tadiran
Comverse
First Israel Fund