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Eric Pfeffer started his climb up the corporate ladder
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WE'RE FIGHTING FOR YOUR LIFE

ho is Eric Pfeffer? In-
ternationally he's
known as the president
and managing director
of the new global services division
of EfFS Incorporated, the world's
largest franchiser of hotels and
residential real-estate brokera-
geofaces.
In Israel, he's a regular hero.
In just 15 years, the 45-year-old
Israeli rose from desk clerk of a
hotel in Miami, to president of
one of America's biggest hotel
chains. It's one of those success
stories that Israelis love to hear.
Pfeffer, who was in Israel re-
cently to launch the company's
newest venture — four new

W

one-and-a-half years he went
bankrupt," says Pfeffer. "If some-
one was rude to a waitress, he'd
throw them out. He didn't have
a restaurant mentality, especial-
ly for Jaffa."
Every day after high school,
Pfeffer would take two buses to
the restaurant to watch over the
cash register while his father,
who got up at 4 a.m. every day,
rested.
"He was control-oriented," says
Pfeffer. "I learned an important
lesson though, that the ringing, of
cash registers is music to my ears.
Basically, a company's report
card is its bottom line. I never for-
get that. In corporations, people
tend to go from pay
check to pay check. I
always know the bot-
tom line."
After high school,
Pfeffer served in the
army and fought in
the Yom Kippur
War. Afterward, he
planned to study in-
dustrial engineering
at the Technion, but
two friends persuad-
ed him that, with his
language skills, the
United States would
be a better option.
Pfeffer began
studying hotel man-
agement at the Uni-
versity of Miami and
a few days after his
arrival took a job in a
gas station to support
himself. It was there
that he met his future
wife, who he married
Many new luxury hotels dot the Israel la ndscape.
six weeks later. After
Howard Johnson hotels — was 22 years, they are happily mar-
born in Venezuela and spent ried with two daughters.
much of his childhood there. His
Marriage gave Pfeffer a green
parents were Holocaust survivors card and the chance for a "prop
from Poland who met after World er" job. In December 1976, he be-
War II.
gan working as a desk clerk for
His father was a natural-born a Howard Johnson hotel in
entrepreneur, running a variety North Miami.
of businesses through his life.
The Howard Johnson hotels
Sometimes he made pots of mon- were, at that time, based only in
ey, other times he went bankrupt. North America. They were pri-
From an early age, Pfeffer was marily aimed at the mid-price
encouraged to work in his father's market.
stores. "At Christmas, I had the
When Pfeffer graduated from
role of opening the door and let- college, he took a job as assistant
ting two people out and two in.
general manager at the Howard
Theplace was packed," he says. Johnson hotel near Disney World
When he was 12 years old, Pf- in Orlando. Eighteen months lat-
effer was sent from Venezuela to er, he was general manager of
boarding school in Netanya, to be the hotel in Miami where he'd
near his older brother who was previously been a desk clerk.
also studying in Israel. Their par-
Over the next few years, he
ents arrived three years later. Pf- rose quickly through the ranks
effer's father opened a restaurant until, by the age of 33, he was a
in Jaffa called Jacob's Quick Bar.
regional manager in charge of 24
It was an unparalleled flop. "In hotels and 20 restaurants. In

PHOTO BY ISRANET

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