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Bound To
Downtown

Alyssa Katzman works to beef
up Detroit's image as
Olympia Entertainment's
marketing coordinator.

JULIE WEINGARDEN

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SPECIAL TO THE JEWISH NEWS

N

of many people would quit
a salaried job with benefits
to work as an unpaid in-
tern. In fact, most would
call it downright crazy.
That is, unless working for free
meant working for the Detroit
Red Wings.
For Alyssa Katzman, one
crazy step back turned out to be
a step forward in the long run.
Today, the 26-year-old, who got
her start two years ago as an in-
tern for the Red Wings, is the
marketing coordinator of Detroit-
based Olympia Entertainment.
Katzman, who initially sent
her resume to what was then
Olympia Arenas, didn't get a call
back until a year later, when she
wasn't looking for the spot. By
then, she had a full-time job as a
hotel banquet manager. The com-
pany called so late because of the
1994 NHL hockey lockout.
"People thought I was nuts
leaving a paying job to get a non-
paid internship," says Katzman.
But "I had an instinct that this
was right. I was excited and mo-
tivated; the chance to work for
the Red Wings was something
a lot of people would pay to do."
Katzman worked hard and ab-
sorbed as much as she could to
be ready, should a permanent po-
sition open up. After a little more
than four months, a spot opened
up, and the Red Wings recom-
mended Katzman to work at
Olympia Entertainment.
"They could see on my face I
was motivated and excited about
everything that goes on down-
town," she says.
As marketing coordinator,

Katzman handles media buying,
ad design and promotions for sev-
eral Olympia venues: Joe Louis
Arena, the Fox Theatre, Second
City, Cobo Arena and the
Olympia Restaurant Group
(America's Pizza Cafe, Tres Vite
Restaurant, Risata Restaurant
and The Deck).
"Where can you go and work
for somebody where they let you
go with an idea? They gave me
creative freedom," says Katzman.
Like her idea to bring radio sta-
tions out to The Deck (the rooftop
bar above Second City) for
lunchtime concerts.
The exciting part of the job is
when events come together.
Katzman's projects include Rin-
gling Brothers and Barnum &
Bailey The Greatest Show on
Earth Radio City Christmas
Spectacular, and the NHL all-
star celebrity hockey game.
It's a tough job, but somebody's
got to do it.
And, the high point of her
Olympia career was, of course,
the Stanley Cup Championship.
"Mr. Ilitch was fantastic. He
brought the Cup around to every-.
body and took pictures with every
staff member."
Her dark brown eyes shine as
she talks about the city she loves.
Auburn-haired Katzman says
she personally invites everyone
downtown and would like to see
more young people move to the
city.
"I love working downtown."
With an office in the Fox, she
says, "I come to one of the most
beautiful places in the world. I
love Detroit, and I want everyone

Alyssa Katzman loves
working downtown at
the Fox Theatre.

to come own here and experience
it. This is the time."
A graduate of Wayne State
University and Groves High
School, Alyssa is the daughter of
Barbara and Maury. She has a
brother Steve, a sister Sheri
(married to David Fernquist) and
two nephews, Daniel and Josh.
Katzman lives with her par-
ents in Southfield. In her free
time, she likes to hang out with
her boyfriend, Aric Cohen. "He
thinks I work too hard, but he's
very supportive," she says.
As a teen, Katzman was in-
volved in BBYO; in college she
was social chair of Hillel of Metro
Detroit. "My Jewish identity is
important," she says. "Spiritual-
ly, Judaism is important to me,
especially with my family being
as close to me as they are. We
look forward to that time togeth-
er for the holidays."
"I'm a positive person — espe-
cially about what I do and where
i'm leading my life. I believe that
if you try hard enough, you can
achieve what you want. If you
love something you should go for
it."
Working at Olympia "is a
dream -- to find something you
feel you are good at and love so
much." El

Do you know any "cool peo-
ple?" If so, we'd like to hear
about them. Call Lynne
Meredith Cohn, (248) 354-
6060, Ext. 244. Notjust cool
singles — we'd also like to
hear about "cool couples!"
Don't be shy