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Come on, there must be som e- should have about a 1,000 in Mex-
thing you want. I need tho se ico City alone. But we're all over
rights.' And I said, I've always fe lt the country."
a little Spanish, and I've alw a ys
Because of cultural differences,
felt a little kinship with the Span - Ms. Mark said more men are en-
ish people, and people said I rolled in the program in Mexico
looked like I'm Spanish,' so I sai d than in the United States. "(Mex-
in a joke, 'Okay, give me Mexi - ican) men want to take care of
co.' And he said, 'You've got it.'
themselves, they want to be fit.
"I went to sleep, and when I That's very important to them.
woke up in the morning, I sai d, They are probably much thinner
`Oh, my God. What did I do? Giv e than Mexican women," she said.
me Mexico?' I called him up an
Weight Watchers Interna-
he said, No, we have a deal.' S o tional, Inc., went public in Sep-
I went to Mexico, saw the coun - tember, 1968. Ten years later, it
try, and said (to myself), 'O ka y, became a wholly-owned sub-
you got a deal.'
sidiary of the H.J. Heinz Compa-
"I took three of my children an d ny. Currently, approximately 1
we moved to Mexico. The othe ✓ million members attend one of
two children were in high sch oo I, 29,000 weekly Weight Watchers
so they stayed here with my hus - meetings in 24 countries world-
band. And I lived in Mexico for al - wide. The majority are in the
most a year starting up th e United States, where more than
business," said Ms. Mark.
600,000 people attend 19,000
"I had a partner there, and I weekly meetings.
thought I was so smart. Becaus e
Four of Ms. Mark's five chil-
I was so successful here, every - dren sit on the board of directors
thing I did here I was going to d O of the WW Group, Inc. Daughter
there. But it never worked. It was Lisa's husband, Hannan Lis, is
a real total awakening, and mad e chief operating officer, and Lisa
me very, very humble. I didn 't is a vice president, as are her
think I was so smart after tha t brothers, Jeff and Rick. Their
one.
brother David is executive vice
"And then I had to start listen - president.
ing, thinking and making a dif
Florin Mark's sister, Micki
ferent strategy, as well as setting Berg, is in charge of training for
different goals.
the WW Group, Inc.
"Before I went, I gave myself a
Family is very important to Ms.
year's time limit and a dolla ✓ Mark, especially her 18 grand-
amount. Whichever ran out first , children; her aunts Chilli Rivich
and if I wasn't successful, I woul d and Fannie Wainer; her mother,
just walk away. You have to se t Ruthie Grossberg Tucker, and her
goals, and you have to be strong , husband, Dr. William Ross.
and you have to know what yo
Ms. Mark has a "revolutionary
want. But you also have to know breakthrough" 1-2-3 Success Plan
when to stop," said Ms. Mark.
that is keeping her busy. She
What Ms. Mark encountere d found it in the United Kingdom
was a different way of doing busi - last year, and it is being intro-
ness than what she had becom e duced Aug. 24 in WW Group
accustomed to. She spent thou - meetings, although it will not be
sands of dollars in newspaper ad - formally advertised until Sep-
vertising before realizing she was tember.
the only one advertising in the pa
Active in numerous charitable
per.
organizations, Ms. Mark is a past
"And it took me six months to Allied Jewish Campaign chair-
get a telephone," she recalled . man for the Jewish Federation of
The word there — manna re- Metropolitan Detroit.
ally means manana . I u ed to tell
s
In 1994, she received an award
my staff, 'I'm going to the tele- from the National Association of
phone company, and you'll see , Women Business Owners, pre-
Fm going to get a telephone.' Then sented by Governor John Engler,
I'd come back and say, They told recognizing her as one of the top
me Pm going to have it tomorrow, ' 25 women business owners in
and, of course, tomorrow never Michigan.
came."
Although Ms. Mark said her
But just before the time and the business has "flattened out" over
money both ran out, Ms. Mark's the last three years because of a
Mexican franchise started to click. corresponding increase in obesi-
She had taught a class to the ty among Americans, she is still
American colony, but could nev- looking to buy more Weight
er get it off the ground. After she Watchers franchises, as well as
hired Spanish-speaking people other investments with her chil-
and began holding classes at dren.
churches, things changed.
"Life is so short," said Ms.
"We had been very successful Mark, "and I don't want to wake
until the problems that happened up at any age and say, 'If only.'
in the government and the de- You don't have time. You see so
valuation of the peso affected the much going on around you that it
economy of Mexico," said Ms. is your responsibility to be happy
Mark. "So now we're in the today, to at least get some happi-
process of having to make a come- ness today. You can't wait for to-
back there. We have about 150 to morrow, and tomorrow, and
200 classes, and we probably tomorrow." ❑

ANNUAL PERCENTAGE YIELD EFFECTIVE AS OF 11/15/96. RATES SUBJECT TO CHANGE WITHOUT
NOTICE. 'MONEY MARKET: $2.500 MINIMUM BALANCE REQUIRED. STATEMENT FEES MAY REDUCE
EARNINGS IF MINIMUM BALANCE IS NOT MAINTAINED.

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