(A) INFINITI®
of Farmington Hills
FADED DREAMS page 99
YOUR INFINITI PRESIDENT'S AWARD CIRCLE DEALER
1997 INFINITI 130
1997 INFINITI QX4
Automatic, leather, moonroof, air, dual airbags, ABS, power windows,
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BUY FOR
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$439* $36,995+
1997 INFINITI J30
4011 ■ ,.,
1997 INFINITI Q45
5
. i )
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BUY FOR
16 ?OF 0 1,11 ,
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INFINITI:
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vinn * I
36 MOS
995+
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36 MOS
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5
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24355 HAGGERTY RD.
<A) Between 10 Mile & Grand River Ave.
810-471-2220
OPEN SATURDAYS http://www.infinitifh.com SALES & SERVICE
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•
of a 'well-groomed' woman was
[identified with] Royal."
Legend has it that Royal was
also identified with heated gos-
sip, along with the then-famous
Friday afternoon Dizengoff "meat
market," particularly in warm
weather, when the owners would
set up chairs and tables in the
empty lot next door, providing a
better position from which to
view the parade of human flesh.
"Royal became Tel Aviv's so-
cial center," Dunevich says.
"Whoever got to sit in the front
row [outside] felt as if he'd gotten
the best seat at the opera!"
One of the regulars at Ditza
was a gallery owner and chess
aficionado known simply as Katz.
Katz's business, near the corner
of Frishman, was for some time
Tel Aviv's only art gallery, fea-
turing the works of the country's
earliest painters. "Katz himself,"
writes Shva, "was a scatty, vi-
sionary bohemian, who enjoyed
just having the pictures in his
gallery — there were very few
customers — and liked the com-
pany of painters and writers."
A little farther north one found
the framing shop of Eliezer
Rosenfeld, a new immigrant from
Hungary, in the yard of a build-
ing near the corner of Gordon
Street. Shva reports that Rosen-
feld found a particularly impor-
tant patron: Reuven Rubin, one
of the country's most influential
painters. Rubin took it upon him-
self to keep Rosenfeld stocked
with his paintings, in effect turn-
ing the shop into a gallery, in ex-
change for framing services.
And then there were the
stores. Foreigners might not have
thought much of what Israelis
saw as Dizengoffs fancy shops,
but the Israelis, who were not yet
able to afford annual shopping
jaunts to Europe, were en-
thralled.
"[Dizengoff] is becoming an in-
ternational street," Dunevich
wrote excitedly in 1959, "from the
supposedly Italian [restaurant]
Pizza, to the truly-Polish Beitan,
to the neon lights and the color-
ful display windows." What in-
ternational fashion there was in
Israel was found on Dizengoff.
Up until the beginning of this
decade, the Dizengoff legend —
and lack of alternatives, like to-
day's well-appointed shopping
malls — was still enough to draw
crowds.
A couple of years after the
square got raised, Jackie Shoham
opened Shoham Fashion, an em-
porium of casual clothing at 123
Dizengoff, familiar to many as
the store which for years featured
dozens of pairs of jeans topped
with aluminum foil in its window.
Shoham remembers that busi-
ness used to hop back then.
"In the '80s," he says, "millions
of people would walk down
Dizengoff."
He proudly displays a city
award for best window display in
1982 and tries to chalk up the
street's decline to uncontrollable
factors. "There were those ter-
rorist attacks [last spring], and
there's the shopping malls," he
says.
Eventually though, Shoham
begins to express frustration with
the city for letting Dizengoff go
to pot.
"They have to do something
special, hold special events, to
draw the crowds again."
Referring to the city's truncat-
ed attempt last winter to en-
courage once-a-week nighttime
shopping on Dizengoff, Shoham,
like many store-owners on the
street, says that the season was
wrong, as was the chosen night:
Tuesday.
Shoham is also not alone when
he says he's angry that he pays
his city taxes regularly, but feels '-\
he gets nothing in return. Point-
ing at what becomes a very dark
part of the street, just outside his
shop, come nightfall, he says, "I've
asked them a million times to in-
stall a light here!"
Shelli Kairi-Gafni, model and
manager of Il Makiage, a recent-
ly opened professional make-up
boutique at 179 Dizengoff, comes
up with a much longer list. 'They
The city has plans
for the future.
have to clean up the street, fix the
sidewalks, install more lights,
plant trees and flowers, and take
care of the parking problem," re-
ferring to the fact that on the
street that guidebooks call "the
city's smartest shopping area"
there is no legal parking and not
a single parking lot.
Dan Darin, Tel Aviv deputy
mayor and an expert on urban
planning, readily agrees with
part of Kairi-Gafni's argument.
"The problem," he says, "is ac-
cessibility and parking. The
shopping centers provided peo-
ple with an answer to both [prob-
lems], and also provided a
protected environment, protect-
ed from cars, pollution and un-
pleasant weather."
He says some sort of answer
has to be found to the advantages
the malls offer, "maybe the
`pedestrianization' of Dizengoff,"
but rushes to add, "not that I'm
saying that that's the plan, nec-
essarily."
And then he gets to what could
easily be called his pet project.
"Dizengoff will only be revived
if we introduce mass transit,"
Darin says, referring to light rail,
long rumored and now in the
planning stages. Work on the line
is meant to begin sometime in the
next few years.
A large sketch of what looks
like an updated version of the old
(—/