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6677 Orchard Lake Rd., S. of Maple

ner, chairman of the Highland
As Carol Ziecik, the company's Companies; and Hugh W. Green-
media director and one of Mr. Se- berg, president of Detroit Gauge
gal's three daughters put it, "The and Tool Company. The 1997 cor-
real story here is the pioneering porate meeting was held in May
efforts in the alternative risk mar- at Temple Beth El.
Mr. Segal, 68, was born in De-
ketplace, and that Meadowbrook
established a name for ourselves, troit. He is a 1950 graduate of the
and a niche in the marketplace, University of Michigan. From
and what was alternative is be- 1955 through 1957, he was a re-
altar and mortgage broker, selling
coming the standard today."
In the mid-1970s, many busi- insurance as a sideline to supple-
nesses were unable to get cover- ment his income. He operated the
age, or had to pay astronomical M.J. Segal Agency, working out of
premiums, because the insurance his basement in Oak Park.
In 1957, he bought the Mead-
market was dominated by the con-
glomerates. When his agencies' owbrook Realty Insurance Agency
programs were all cancelled, Mr. from David Kay. Because the
Segal started putting groups of agency was bigger than his, he de-
people into their own insurance cided to use that name and go into
vehicles. As he is fond of telling insurance full time. El
journalists, "It was like inventing
the wheel."
Mr. Segal developed his own
consulting, loss-prevention and
claims companies. He hired his
own underwriters and actuaries, Jerusalem (JPFS) — Tadiran
and formed his own offshore cap- Telecommunications, a subsidiary
tive-management company for of Tadiran Ltd., has opened a rep-
one-stop shopping.
resentative office in Moscow and
He is clearly proud that his re- is planning to open another one in
lationships with his clients are St. Petersburg, the company an-
long term. A clear sign of Mead- nounced.
owbrook's is its retention rate of
`The decision to open an office
more than 97 percent. Most in Russia stems from the in-
client/insurer relationships are creased demand created by Tadi-
reevaluated every 12 months.
ran's activities in this market and
The traditional carriers have an represents an important milestone
average renewal rate of 80 percent in our expanding presence in the
for personal clients and 70 percent Russian market," CEO Haim
for commercial, which translates Rosen said in a statement.
to about a 75 percent industry av-
The company first began mar-
erage. Meadowbrook did not lose keting its systems to Russia four
a client this past year.
years ago.
Mr. Segal said that is one of the
The company announced the
reasons for Meadowbrook's new office at Expocom Sviaz '97,
growth. A typical insurance corn- an international telecom exhibi-
pany has to replace 20 to 25 per- tion recently held in Moscow.
cent of its business every year, just
During the exhibition, Tadiran
to stay even. But whatever new Telecommunications signed agree-
business Meadowbrook writes just ments totalling $5.7 million, in-
adds to its growth. 'We don't know cluding a deal to provide one of
of anybody who does those stats, Russia's largest government tele-
which is why we say nobody can com companies.
do what we do," said Ms. Ziecik.
Expansion into overseas mar-
If you are an entrepreneur, do kets is part of Tadiran Telecom-
you need an alternative risk pro- munications' plans to offset a
gram? "You need a certain premi- decrease in local business caused
um threshold, around $250,000 to by a drop in orders from Bezeq, Is-
$500,000 from a single source," rael's central telephone company.
said Mr. Segal. "Our specialty has
been to be able to put smaller- to
medium-size businesses, profes-
sions or trades into alternative risk
programs by grouping them to-
gether, giving them the buying
power of a larger, single company.
The normal deadline for local
"We do represent most of the
news and publicity items is
major traditional carriers who can
noon Thursday, eight days pri-
either provide coverage or sup-
or to issue date. The deadline
plement coverages that we put to-
for birth announcements is 10
gether in the alternative risk pool.
a.m. Monday, four days prior
That way, the clients have the best
to issue date; out-of-town obit-
of both worlds, the best of the tra-
uaries, 10 a.m. Tuesday, three
ditional and the best of the alter-
native risk marketplace," said Mr.
days prior to issue date.
Segal.
•All material must be type-
Among notable community
written, double-spaced, on 812
leaders who sit on the Meadow-
x 11 paper and include the
brook Insurance Group board of
name and daytime telephone
directors are Florine Mark, pres-
number of sender.
ident and CEO of the Weight

Tadiran Opens
Moscow Office

Publicity
Deadlines

Watchers Group; Joseph S. Dres-

./