Full Force Ahead always happening, it's a very vi- brant place, and there seems to be something there for everyone." He heralds the growing mem- bership as "absolutely fantastic," adding that "we have accepted in the last year approximately 30 new members without any LYNNE MEREDITH COHN STAFF WRITER dues whatsoever because of their inability to pay." n the door to Rabbi Daniel Add to that "over 280 new He says it's not a "membership Syme's office are taped drive," because that implies the members ... as paying members," sheets of white paper, with temple needs to gain members and with the "normal amount of large numbers written in at all costs. That is not true, Rab- deaths and people moving away, dark marker. The exact numbers bi Castiglione assures. He de- in one year we've recaptured the signify growing membership and scribed the programming budget membership as to where we were synagogue coffers. as "enthusiastic." four years ago." They show where Temple When Rabbi Dannel Schwartz Mr. May also says finances Beth El stands in its ongoing left Beth El a decade ago, sever- have moved from red to black. membership drive and program al hundred families followed him "Our ability to raise money has endowment: somewhere around to what became a new congre- grown geometrically because 1,300 households and about gation, Temple Shir Shalom, in there are many, many programs $1.28 million short of the budget West Bloomfield. that people want to sponsor. goal of $4 million. "We are not grabbing people That hasn't been seen in years." But the temple's rabbis don't from other congregations," says Two years ago, Beth El was want to talk about it; it's not the Rabbi Castiglione. "We're wel- without a leader, in the midst of numbers that count, they say, coming home people who have declining membership and grow- but the excitement they yield. left." ing debt. But in December of After a little persuasion, Rab- Congregational vice president 1995, the temple decided to hire bi David Castiglione revealed Alan May says Temple Beth El Rabbi Syme, son of Temple Is- that the Reform temple in is pulling individuals from oth- rael's Rabbi M. Robert Syme, ef- Bloomfield Township had a er shuls — Orthodox, Conserva- fective July 1, 1996. Rabbi Syme membership of "a little below tive, Reform and unaffiliated had lived 23 years out-of-state, 1,200 households" in July of 1996 alike, he says. serving as a senior vice president when he, Rabbi Syme, Cantor A lifetime member, Mr. May, of the Union of American He- Stephen Dubov and Joyce Seglin, 55, says Beth El has become en- brew Congregations (UAHC). congregational educator, came gulfed in "a spirit of goodwill and And in February 1996, the con- on board. good feeling. There is something gregation hired Solomon Fried- Temple Beth El's back with new members, money and much enthusiasm. 0 Let's Take it Outside! Moosejaw Mountaineering Cantor Stephen Dubov and Rabbi Daniel Syme, counting growth at Temple Beth El. man Advertising in Bloomfield Hills to generate positive pub- licity. Next came Ms. Seglin, the con- gregational educator who sits on the bimah with the rabbis and cantor, in clergy attire; Rabbi Castiglione from Elmira, N.Y., who, unlike Reform rabbis of old, always wears a kippah; and Can- for Dubov, from a congregation in New Orleans and before that, Broadway. The new team is reinventing Beth El. Last summer, the tem- ple started hosting Shabbat din- ner after services, and last fall, Rabbi Syme invited unaffiliated FULL FORCE page 10 "Because Plumbing Doesn't Have To Be Boring." 833 SOUTH HUNTER • BIRMINGHAM CHECK OUT THE NORTH FACE SUMMIT SHOP START PACKING FOR CAMP AND YOUR SUMMER ADVENTURES (Between 14 & 15 Mile, next to the new Border's) (248) 203-7777 "Moosejaw is not a chain. We're fun. We're local. And, We use and abuse all of the equipment and outerwear we sell." Also visit our 2 other locations The Best Selection of Great 555 E. GRAND RIVER 3405 ORCHARD LAKE RD. Backpacks, SleePing Bags, EAST LANSING KEEGO HARBOR Tents, Hiking Boots, (517) 333-4000 (248) 738-5291 Outerwear, Canoes, Kayaks, Raingear, and Much, Much More! Next time you feed your face, think about your heart. A dvance Plumbing Supply Company's showroom features the latest , products the plumbing industry has to offer. Exceptional brands such as Kohler, Dombracht, Franke, Porcher & American China are favorites of interior designers and builders alike. Come see our showroom & let our knowledgeable sales staff make your bath & kitchen ideas come to life. ADVANCE • ee.ettzw, SteNtiet 8 Go easy on your heart and start cutting back on foods that are high in saturated L. fat and cholesterol. The change'II do you good. American Heart Association WE'RE FIGHTING FOR YOUR LIFE Store hours are 7:30-5 Mon.-Fri., 8-3 Sat., or other times by appointment. 1977 W. Maple Road, Walled Lake (Between Haggerty & Decker Rds.) (810) 669-7474