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For the Second
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ATM page 69

Michigan's #1
e s, Standards for Excellence
Dealer

RINKE CADILLAC

1997 Seville
513

Stio4 828884

Chrome wheels,
leather lumbar pkg., heated seats,
memory-personalization pkg.

*449

Month
E

S MMUS E one m 'ayment
PLU S

$11672

1997 Sedan
DeVille

Additional $500
Lease Renewal
Incentive for
current Cadillac
Smart Lcasecs

Stk# 294670

Leather seats, chrome
wheels, leather interior.

S

1900 down

Month

E

.

49 8

smARTLEAsE
PLUS

thle Sin gle Parnell: .

$12,982

1997 Catera

Stk# 164761

Leather seats,

memory seats,

theft deterrent system
& chrome wheels.

_

E 344

1.900 down

42

Min

minim _one

PLUS

Single Payment

$ 9,378
,

GMAC Smartlease 24 months, 1st pymt., ref. sec. dep. equal to 1st pymt. rounded to nearest $25 increment, new plates or transrer ree,
State & Lux. tax additional. Mileage limitation of 24,000 miles. 15c/mile excess charge over limitation. Lessee has option to purchase at lease end for pre determined

I ICC UUG I Ucnvci y.

price. To get total pymt., multiply pymt. by no. of months.
"Based on GMAC SMARTLEASE 24 month one single up-front payment plus $500 ref. sec. dep., plus plates, or transfer due on
delivery, sales tax plus luxury tax additional. Administration fee due on delivery. Mile limitation is 12,000 miles per year, 150 per mile

excess charge over limitation. Lessee has option to purchase at lease end.

1-696 AT VAN DYKE

758-1800

If traveling west on 1-696, exit Hoover, follow Service Drive to RINKE.
If traveling east on 1-696, exit Van Dyke; take to second bridge past Van Dyke over expressway to RINKE.

its basis for a populist anti-big-
ness and anti-bank appeal,
could be an ideal springboard
for an ambitious politician try-
ing to make a name for himself.
Detroit's radio priest Father
Charles E. Coughlin bashed the
banks long before he turned to
Jew-baiting in the 1930s, and
neither appeal hurt his ratings.
But Franklin Bank's Mr.
Dunn bristles at the thought of
government interference. "None
of us, including me, want that
help from the government. It's
not a good thing," he said.
"One thing I'll say positively
is that it speaks to the people
who wonder about the credibil-
ity of this kind of profitability.
With the advent of these (high-
er access) fees, at least half a
dozen of the really huge banks
in the country have announced
expansions of their ATM sys-
tems, which number in each
bank in the thousands of ma-
chines."
ATMs are already in 7-11
stores, gas stations and super
markets. Are there an unlimit-
ed number of possible sites?
"What's driving them is this
great profit opportunity, that
there's so much profit that
they're willing to invest in thou-
sands of machines," Mr. Dunn
explained. "We don't need 20
banks building 2,000 more ma-
chines. When that happens,
there's going to be a surplus of
machines, which in economics
usually leads to some price corn-
petition.
"So I'm hopeful that, if noth-
ing else happens, what we'll get
is 2,000 more machines in De-
troit, and you will then have ma-
chines that cost 50 cents, and
you will have machines that cost

$1.50. Because in an ATM, the
cost is primarily fixed. You've
got the machine out there and
you've got to pay rent every
month. The incremental cost per
transaction is fractions of a pen-
ny.
"Once you have that fixed cost
out there, and you don't have
enough usage of the machine,
you're going to have to attract
usage to it. And I don't think
there's much difference between
one machine or the other, so you
have to attract usage with cost."

ATMs are already
in 7-11 stores,
gas stations and
supermarkets.

On the current system, a
bank can charge whatever it
wants. They could charge 50
cents, or $10, which is what
ATMs in gaming casinos do, al-
though they generally have a
minimum withdrawal of a $100
bill. Particularly in Detroit, and
particularly on deposit boxes,
the banks tend to gravitate to-
ward a central number. As Mr.
Dunn observed, "It is certainly
an interesting phenomenon.
"I'm not remotely accusing
them of price fixing, because I
don't believe that. But I believe
they tend not to compete ag-
gressively on price on the de-
posit side.

,—/

"If you get NationsBank and
Banc One trying to put 500 ma-

chines each in Detroit where the (--
competition is high and get mar-
ket share, because what you
want is usage, you'll see quite a