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BIG CHEESE page 67
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F U R N I T U R E
Woodward
Ave. @ Square Lk. Rd. (810) 334-4745 • Mon. & Thurs., 10-8:30 • Tues., Wed., Fri., Sat. 10-5:30 • Sun., Noon-5
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MEL FARR
LINCOLN
MERCURY
putty Trade Program.
We Pay Off Your Trade
Regardless of How
Much You Owe!ik
-Ail
■
• • TA
-AI AL.
MAZDA • VW
CONTINENTAL
"Best Deal In Town"
NEW'97 TOYOTA CAMRY LE OR NEW'97 MAZDA 626 LX
Over 75
Available at
Similar
Savings!
/70508, Leather, nicely equipped,
$2900 down, $350 Sec. Dep. 24,000
miles closed end lease- 24 mos.
Over 47
Available at
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Savings!
CID
LU
LLI
CD
U.J
D
LU
08
/10437, auto., air, gold pkg., woodgrain dash, key-
less entry, alarm, rear spoiler, am/fm/cass., CD
player, power pkg. $4600 down, $125 sec. dep.
LEASE Vona*
24 MOS. 117U2J11140.
4178 Highland
Rd. Waterford
Ask For Lou Gordo
/70397, Leather, nicely equipped,
$2900 down, plus $500 Rebate down,
$425 Sec. Dep. 24,000 miles closed
I. - 4 m .
110003, auto., air, amfirn/cass., CD player,
power pkg. $4000 down, $125 sec. dep.
•
•
/10441, pw, pl, lilt, cc, ass., alarm, gold pkg., woodgraindas , rear spoiler & Much
more! $4034 down, $100 sec. dep.
CALL NOW! 24 HOUR INFORMATION CENTER 1765 S. Telegraph Rd.
Bloomfield Hills
1-800-MEL-FARR
* All prices plus tax, title, plate, tic., doc., and destination and acquisition fees. Leases all require 1st mo. & sec. dep. plus down pymt. Based on conventional financing. To get pymt. multiply by no. of
mos. Option to purchase at lease end for predetermined amt. Price determined at lease inception. 15,000 mile/yr. limit on leases. 11c per mile excess (12,000 miles/yr. limit on Import leases, 10c
mile excess). Lessee responsible for excessive wear & tear. Dealer not responsible for typographical errors. Pictures may not represent actual vehicles on sale. Prior sales excluded. Dealer
financing on select vehicles only. Others require conventional credit approval. ACustomer must meet min. down pymt. requirements for approved credit w/ FMCC. Valid on 2 or 3 yr. Red Carpet
Leases only. Valid on new vehicle leases only. On vehicles of greater value than pay-off of trade-in. Difference between cash value & of trade & pay-oft amt. will be added to cost of new lease.
Pymts. on lease may increase accordingly. The difference may be paid. up front w/ down pymt. on lease if customer chooses. Sale ends Friday, June 27th, 1997 at 6 p.m.
peppers and cucumber) and sour
cream — are transported by 25
trucks to outlying distribution
points in Ramallah, Gaza and
eastern Jerusalem. The products
then find their way to hundreds
of groceries.
In the last 15 years, Al-Junei-
di Dairies has seen a tenfold
growth in volume. At no point
during this time did Mr. Al-
Juneidi take outside investment
nor has he relinquished any con-
trol over the business.
According to Mr. Al-Juneidi,
his company accounts for over
half the dairy sales in the pre-
dominantly Palestinian areas.
He is indisputably head-and-
shoulders above the assorted
mom-and-pop operations that
also reach Palestinian grocery
stores.
Tnuva Marketing Director
Ofer Bloch, however, assesses
Mr. Al-Juneidi's market share at
about 30 percent. As for Thuva's
own share, the company says it
does not officially analyze sales
regionally, but still estimates its
piece of the Palestinian market
at about 50 percent.
In a bid to increase sales fur-
ther, particularly after his recent
entrance into the hard-to-crack
salads business (humus, tehina,
eggplant, etc.), Mr. Al-Juneidi
has now earmarked 10 percent
of his budget for advertising —
both on Palestinian and Jordan-
ian TV.
His next move is to purchase
his own cows.
"Palestinians prefer Palestin-
ian products more than anyone
else's," he says and adds that al-
most 65 percent of the company's
milk supplies are from inside the
Palestinian territories.
"We need about 2,000 cows to
supply our own milk. I would
start with half of that, and then
local farmers can learn from the
methods and they can produce
more milk."
This project, which would be a
separate company from Al-Junei-
di Dairies, will cost $3 million,
a sum that will be difficult to
raise.
"The problem is not only mine.
The problem belongs to the whole
of the Palestinian people," says
Mr. Al-Juneidi. "Mere is no true
financial resource for us."
What about the money re-
portedly pouring in from all over
the world? Mr. Al-Juneidi looks
at his younger brother, Nidal, the
company's technical manager
and unofficial translator, and
they laugh.
Mr. Al-Juneidi shrugs. "The
PA (Palestinian Authority) has
no money. No money is coming
in to us. We would take invest-
ment for this if we could get it.
"If we had the opportunities
that everyone else in the world
has, we'd be leaders. A lot of
Palestinians have good brands,
but they never had support or op-
portunities."
In a matter-of-fact way he dis-
cusses not only the incentives
that Israeli companies receive
from the government and the fact
that Al-Juneidi Dairies is not li-
censed to sell outside Palestinian
areas, but also the more pressing
problems of how the current po-
litical situation impedes business.
During border closures, the
company often can't get milk in
or products out. With the prob-
lems of an insecure economy and
the threat of war on top, this all
combines to hurt business.
"We haven't seen any change
with the new autonomy, but we
hope things will get better. There
is a saying in Arabic, 'If there is
a strong wind, it will blow in all
directions,' " in other words, the
trickle-down theory.
Mr. Al-Juneidi reveals the pa-
triotic pride that seems to moti-
vate him: "It is well known that
the Palestinians built all the
Arab lands. We hope we will
have the opportunity of building
our own country," he says.
(c) Jerusalem Post 1997
❑
Internet Phones
Cost Bezeq More
Jerusalem (JPFS) — Bezeq, Is-
rael's national telephone compa-
ny, stands to lose $31 million in
its overseas dialing services by
the year 2001 due to the growing
use of electronic mail and Inter-
net telephone connections.
The analysis released by
Phillips Tarifica, a London-based
telecommunications consulting
group, explained that these com-
panies will lose out because the
user is charged a local call rate
while he links up with people
worldwide.
According to the latest analy-
sis of Middle Eastern and Asian
countries, Tarifica said the Third
World telecommunications firm
that stands to lose the most is
VSNL of India, with some $59
million in losses. Telkom South
Africa will lose a predicted $47
million, followed by Bezeq's $31
million and Etisalat (of the Unit-
ed Arab Emirates) $30 million in
the year 2001.
The news comes a few weeks
before Bezeq International's mo-
nopoly on overseas phone call ser-
vices in Israel is broken with the
launching of Barak and Golden
Lines services. Prices of interna-
tional calls are expected to drop
significantly.
Publicity Deadlines
The normal deadline for local news and
publicity items is noon Thursday, eight
days prior to issue date. The deadline
for out-of-town obituaries is 10 a.m.
Tuesday, three days prior to issue date.
All material must be typewritten,
double-spaced, on 8 1/2 x 11 paper and
include the name and daytime tele-
phone number of sender.