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GREAT SELECTION OF THE FINEST OUTDOOR &
INDOOR CASUAL FURNITURE & ACCESSORIES
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Furniture Company
6465 Dixie Hwy. , Clarkston • 625-3322 • Mon.-Fri. 9:30-5:30 • Tues. 9:30-8:00
Sat. 9:30-4:30 • Sun. 1-4
WE CARRY MICHIGAN'S LARGEST SELECTION OF OUTDOOR & INDOOR CASUAL FURNISHINGS INCLUDING:
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ACCESSORIES AND TABLEWARE. OUR BRAND NAMES INCLUDE: HOMECREST • WINSTON • LLOYD/FLANDERS
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"I recently lost my job when my company
downsized. Is there an agency that can help
me update my resume and look for another
position?"
•• • • • • • • • • • • • • • • • • • • • • • • •
Federation Resource Line can refer you to
agencies that provide employment services,
job counseling and job-seeking skills, such as
the Jewish Vocational Service.
•• • • • • • • • • • • • • • • • • • • • • • • • •
Federation Resource Line has thousands of
resources to answer your questions. For informa-
tion or referral, call the Federation Resource Line,
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hearing impairments)
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A program of the Jewish Federation of Metropolitan Detroit
Next time you feed your face,
think about your heart.
Co easy on your heart and start cutting back on foods
that are high in saturated fat and cholesterol. The
change'II do you good.
112
°American Heart Association
WERE FIGHTING FOR YOUR LIFE
Federation
Resource
Line
(248)
',967-HELP
,
.5' 7: 967-0460
Fax: 967-2967
A Jewish Information
and Referral Service
Kosher Bites
Packaging of traditional kosher
food lines could use a lift.
JILL DAVIDSON SKLAR STAFF WRITER
1[11 ne word: packaging.
It is perhaps the one thing
about prepared kosher food
that could make even the
/rummest of the frum turn away.
And it certainly can't be attractive
to people contemplating kashrut.
Traditional makers of prepared
kosher food have for years been
neglecting the one thing that can
sway a purchase at the
counter or cause an impulse
buy on the spot. Relying
heavily on the repeat cus-
tomers they have had for
years, they seem to stick to
unappetizing pictures of
food on gingham checked
tablecloths. Even the type-
face screams snooze.
Two exceptions I have en-
countered recently are the
Empire Kosher Chicken Ex-
press Meals and Best's Kosher
Wrap Ups. The Express Meals are
attractively photographed on ele-
gant table settings while the bagel
dog Wrap Ups have fun, bright
colors and decorations, leading the
buyer to believe the treats will
dance off the table and into one's
mouth.
Some manufacturers have
made an attempt at brightening
their selections. For example,
Manischewitz's Passover line her-
alded a switch from the brown, or-
ange and green colors to pastel
colored scenes from the 1950s.
But brands like Mehadrin,
Macabee, Barney's and Cohen's
have buried their collective heads
in the sand, relying on the old
stand-bys instead of taking lessons
from the manufacturing giants
like Pillsbury or General Foods
who have attained supervision
and are going after the kosher and
- non-kosher consumer.
The point was hammered home
to me this week. Searching the
frozen food sections of five area su-
permarkets, I found two kosher
and two non-kosher bagel pizzas.
The two kosher brands featured
bland backgrounds and bagels
that one staffer compared with
plastic dog toys.
"They need a little marketing
help, don't they?" she asked.
The non-kosher varieties prac-
tically leapt off the shelves with
their festive boxes and yummy-
looking decorations.
As a consumer, I would love to
see a change. Changing kosher
from quaint to cool shouldn't take
all that much marketing-wise but
would take the concept far in oth-
er areas.
But somehow, I just can't see a
change happening anytime soon.
The Rating:
In this case, the packaging is
very representative of the prod-
uct. White doughy bagels, sliced
in half and topped with blood-red
ooze and greasy cheese, grace the
front of the unimaginative pack-
aging. And that is exactly what
they look like when they are fin-
ished.
These were among the worst
taste tests I have ever done, my
colleagues complained. They were
right.
Macabee Cheese Bagel Piz-
zas
"No flavor at an. What's the
point?"
— Gayle Baldi
"Soft and bland. No Italian
taste."
— Karin Indig
Mehadrin New York Bagel
Pizza
"Tastes kind of sweet. I don't
find that appealing in a pizza."
— Shari Cimino
"Yuck. Tastes of freezer burn.
Cheese is a little funky."
— Nancy Cameron
❑
lit Kosher Bites is a nonscien-
tific, consumer-oriented taste
test. Since consumers general-
ly do not engage in market re-
search prior to picking products
to purchase, we don't either.
We test what grabs us and
what is readily available on
grocery market shelves.
Please let us luiow if you have
any suggestions for this column.
We are willing to try almost any
kosher product for the sake of
our readers.
To make any suggestions, call
Jill Davidson Sklar at (810) 354-
6060, Ext. 263.