Institute
Obstructs Market

/-

/-

Jerusalem (JPFS) — Toys 23, Us
has asked the Israel Industry and
Trade Ministry to investigate the
Israel Standards Institute's reg-
ulations regarding children's
products, said the U.S. toy retail-
er's Israel franchisee, Leon Kof-
fler.
According to Mr. Koffler, the
ISI, which approves all products
before they are sold in Israel, pro-
tects local manufacturers by im-
plementing strict regulations
designed to keep foreign products
out.
Toys '11 Us (Israel) director-gen-
eral Yossi Hod cited the regula-
tions regarding strollers and baby
cribs as particularly stringent.
Michaela Orren, head of the
ISI's standardization division,
said the rules are in no way de-
signed to obstruct Israel's free
market. The ISI, she said, must
sometimes choose between the
European standard at the ex-
pense of the American one, and
vice versa, depending on which
standards will allow the most
number of exporters and im-
porters to enter a given market.
Mr. Koffler, however, argues
that as long as an importer can
prove a product has met either
the U.S. or European standards,
it should not need to be tested
again.

NICE Buys
Canadian Firm

Jerusalem (JPFS) — In a move
aimed at making it a leading
provider of systems used in the
monitoring, logging and evaluat-
ing of telephone calls between toll-
free number operators and callers,
NICE Systems Ltd. of,Tel Aviv
signed a letter of intent to acquire
Canadian-based Dees Commu-
nications, said David Arzi, NICE
Systems' CEO.
According to the agreement,
NICE will purchase the private-
ly held company for $8 million
and up to 500,000 ordinary shares
of NICE.
Mr. Arzi said that the decision
to buy Dees reflects NICE's ag-
gressive approach to gaining a
foothold in the fast-growing, $1
billion call-center logging and
monitoring market.
Dees Communications, a Nor-
tel Premier Business Affiliate,
manufactures monitoring solu-
tions that are used to evaluate
agent performance.
In addition, the acquisition will
provide NICE Systems with well-
established North American-
based marketing channels,
/- 2 analysts said.
In 1996, NICE Systems' an-
nual revenues totalled $39.8 mil-
lion, compared to $21 million in
the previous year.

It doesn't
take anything
to place a
Personal Ad.
(Because now
it's free!)

12 MONTH
CERTIFICATE

5.75%

INTEREST RATE

5.870

Detroit Jewish News
is now offering FREE
personal ad
placement.

A. F.Y./*

60 MONTH
CERTIFICATE

Pimple-Voice

Connector

INTEREST RATE

To place a free ad, call

6.13%

1.800.881.8290

You must be 18 or older.

By
Appointment

to

•

itt(kichqvTilea ich Sin gt-Tu con0

A. P.Y. /*

Your Home
or Office

These are fixed rate certificates of deposit that are insured by Federal Deposit
Insurance Corporation (FDIC). A minimum opening deposit and balance of $500.00
is required to obtain the stated Annual Percentage Yield.

41 ■ 1=
EUIN

•••••••
•

MN=

custom

shirts by

"

FLAUST ZIR
A
sm
BANK

Custom Shirts & Accessories

WY?

At

Fas hion
Me n's Fl

Shirt Designer
For 20 Years

NC"

9.00-1121,5

CUSTOM LAMINATE
FURNITURE

EQUAL HOUSING
OPPORTUNITY

LENDER

CALL (810)338-7700 or (810)352-7700

Main Office 2600 Telegraph Rd. Bloomfield Hills, MI 48302

*******
'Annual percentage yield when compounded quarterly. Rate is accurate as of 6/6/97. Penalty for early withdrawal from certificate accounts may be assessed.

Discover a radically new

Call For an Appointment

(810) 366-0220

HOURS:

Tues-Fri: 10-5
Sat: 11-4
Sun & Mon: CLOSED

F URNITURE OUTLET

4153 Pioneer Dr. • Commerce Twshp

Me.
Minimum $500

*Unlimited Checking!

: E3B

(810) 380-6590

21211 Haggerty Road at 8 Mile.
Next to [he Novi Hilton.

MICHIGAN HERITAGE

aca

ii;iaTsi

FDIC

Insured

75

Annual Percentage Yield is effective as of April 24,1997. Penalty
for early withdrawal. Business or brokered accounts not eligible.

The Perfect Family Gift...
A Subscription To The Jewish News.
(248) 354-6620

ti

CY

C.0

L 1

71