Simons Michelson
Zieve

TEMPLE ISRAEL
IS PROUD TO HONOR OUR 1997 GRADUATES

Mort

tient want more.

Office: Troy
Morton Zieve, chairman
James Michelson, president
Billings: $42 million
Number of employees: 56
Sampling of major accounts. Elias
Brothers Big Boy Restaurants,
Inc.; Michigan Lottery; Detroit
Edison; AAA Michigan and Wis-
consin; Henry Ford Museum &
Greenfield Village; Cadillac Deal-
er Associations - Michigan & Cen-
tral States; NuVision Optical;
Detroit Historical Museum;
Michigan Opera Company.

Kathryn Beth Abrams
Bryan E. Acrich
Adam Myers Allenberg
Jessica Alter
Michael Andrew Bagdade
Stacey Bortman
Carey Chicorel
Cara Beth Cimmino
Randi Beth Doliveck
Brian Scott Eisen
Carolyn Jean Feldman
Evon Joshua Finstad
Hallie Nicole Fox
Jared Noah Gell
Jackie Gilbert
Bari Lisa Goldman
Lindsey Garelik Gross
Andy Halberg
Gary Heicklen

S

/— N

N

/-

imons Michelson Zieve may
be an older local agency, but
it is among the most up-to-
date when it comes to the
Internet.
"Almost all of our clients are on
the Web, and we put them on
there," said SMZ chairman Mort
Zieve.
"I don't think it (the Internet)
is important now, but I think it
will grow. I think you want to be
in there so that you are repre-
sented right at the beginning ...
But Mr. Zieve doesn't think the
big changes in his. industry are
technological. "Clients are de-
manding a lot more from agencies
than they ever did before, and I
think it is appropriate. In terms
of marketing, you have to become
a real marketing partner of the
client."
He believes there is more to be-
ing an effective agency than just
making commercials. "It is to the
client's benefit to bring the agency
in right at the beginning and
make them a strategic partner, a
marketing partner, in every as-
pect of their business."
The agency was founded by
Leonard Simons and Larry
Michelson in 1929. Mr. Michel-
son died earlier this year, and
Mr. Simons died in November
1995. They were honored by
Wayne State University with the
establishment of the Simons
Michelson professorship in ad-
vertising.

SIMONS MICHELSON page 108

Risa Beth Heller
Jesse A. Hermann
Julie Beth Jablonowski
Julie Sara Jonas
Daniel E. Grossman Kahn
Jeremy Frederick Kahn
Julie Lynn Kaplan
Marnee Rebecca Kaplan
Karen Liora Katsir
Bradley Haas Kifferstein
Jesse Lafer
Elyse Lauren LaKritz
Justin Lan
Julie Lepsetz
Libby Pearl Levin
Laurie Michelle Linden
Aaron R. Lipson
Daniel Evan Mafrice
Kelly Dawne Roberts

Lindsay Ann Roland
Matthew Norman Ross
Jill Dana Rubenfaer
Andrew Mark Saperstein
Nicole Elise Scaglione
Laura Rose Shapiro
Ryan S. Singer
Eric Scott Steinberg
Glenn Michael Steinberg
Daniel Joseph Stillman
Seth Reuben-Harris Strote
Jodi Michelle Tepper
Lauren Jill Topor
Brent Leonard Wayburn
Mikki Weinstein
Marc Howard Weiss
Lauren Ann Whitefield
Matthew Harry Wolfson

MAZAL TOV TO THE GRADUATES AND THEIR FAMILIES

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