SUMMER
PLEASURES

r

(

TEE-RIFIC TIMES
FOR WOMEN

Tbe game of go( fmarkets itself for the female... in every possible way.

RUTHAN BRODSKY SPECIAL TO THE JEWISH NEWS

S30

olf equip-
ment and clothing manufac-
turers, along with resort
owners and operators, are get-
ting serious about their com-
mitment to women golfers.
Even professional instruc-
tors are finally making up for
lost time. For instance, a recent
two-page ad for Titleist golf
balls says the company cares
about women's golf and raised
their level of commitment to
the women's market. To help
convince women they mean
business, Titleist created a
women's advisory panel and ex-
panded the number of its prod-
ucts for women. It also provides
financial support to the Susan
G. Komen Breast Cancer Foun-
dation to educate women about
the early detection of breast
cancer.
Joining Titleist are dozens of
resorts, teachers, equipment 'Tom tees and socks to classes and networking, Ladies Day Golf in Southfield offers female golfers plenty of options.
manufacturers, jewelry de-
signers, shoe specialists and patterns reflect this season's fash- women in inventory and an area
Expanding its inventory of
more, all awaiting today's woman ion motifs. Chambray, pima cot- where you can try out the clubs women's apparel and golf club
golfer. Here are some of our fa- ton, and micro fibers head the list by hitting balls into the net. If equipment has been a big part of
vorites:
of favorite fabrics.
you're looking to improve your the marketing strategy for
Ladies Day Golf at North- game, Ladies Day Golf can set Bloomfield Township's Carl's
western and 12 Mile (Franklin you up with lessons with golf pro Golfland, which has been in busi-
WHAT'S IN STORE
Plaza) sells everything for the Randy Tylo and get you off to a ness for 35 years. Clothes are dis-
Manufacturers finally got the woman golfer — clubs, clothes, playing start in one of their 9-hole counted 20 percent off the retail
message when women said they shoes, bags and hats. And if they leagues for beginners and inter- price and include lines such as
wanted golf outfits that provided don't have it, they probably can mediate players. "I am the only EP Pro, Tail, Izod, and LizGoif.
fashion and function on and off get it for you. They carry the ma- full-service women's golf center Golf clubs for women are sold side
the golf course. In keeping with jor golf clothing lines including in the world," says Frank.
by side with clubs for men. Ex-
this summer's trends, there are EP Pro, Lilly, and Danny Taylor
Frank says the Power Built perienced sales people explain
more feminine and dramatic plus a good mix of women's golf GrandSlam iron and woods for the latest hi-tech innovations in
necklines, unique sleeve treat- bags, golf purses and socks. If it's women are hot this season, as golf dub design. Instruction books
ments and flattering waist de- new clubs you're seeking, they well as the Ram FX clubs for and videos are available as well
signs. Limes, oranges and bold have almost every club made for women (248) 355-9010.
as head covers, shoes, hats, clubs,

teaching devices, and gold
jewelry with charms indicat-
or ing scores of 80, 90 or 100
o were broken or a hole-in-one
was made. Carl's also has a
large practice range, includ-
ing a heated structure for
cold-weather practice, as well
as a grassy area for putting
and a small practice sand
bunker. PGA teaching pro-
fessionals give lessons
- throughout the year (indoors
in the winter) and there are
separate clinics for women.
Classes are scheduled morn-
ings, afternoons and evenings
and equipment is provided.
Summer hours are extended.
(248) 335-7762.
Bavarian Village stores in
Birmingham and Bloomfield
Hills also offer the major lines
of women golf apparel in-
cluding LizGolf, Tail, Nike,
and Calloway. The stores sell
an assortment of women's
clubs and bags as well as
shoes, hats and gloves. Some
sweaters and rain gear are
also stocked. (248) 644-5950
(Birmingham) and (248) 338-
0803 (Bloomfield Hills).
The Tennis Company in
Southfield stocks women's golf
clothes. Although the store con-
centrates on the Tail line, it also
carries LizGolf and Ellesse Golf
plus a few Nike outfits. Clothes
include shorts, shirts, slacks,
jackets and warm- ups. For a $55
annual member fee, customers
receive 30 percent off the store
price which is already marked 10
percent below retail. (248) 258-
9366.
"Women golfers are interested
in the more sophisticated styles
and classic color combinations
such as khaki and black, which