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WOMAN page 70

skills tend to fall short of its tech-
nological inventiveness.
The discrepancy between
technological ingenuity and busi-
ness finesse, Ms. Berry says,
means that Israel is not exploit-
ing the marketplace to its fullest
ability.
"To learn how to turn ideas
into significant profits you need
to learn how to nurture a busi-
ness to grow," says Ms. Berry.
"Israel is rich in new ideas and
the challenge is to ensure from
the start that those are econom-
ically viable and marketable as
value-added products."
Ms. Berry says the only way
she can justify investing public
money is to make sure that the
high-tech industry, which last
year saw overseas sales of $6 bil-
lion — i.e. some 30 percent of Is-
rael's total exports — contributes
as much as it can to improving
the trade balance, which over the
past three years has been
plagued by record deficits.
One way Ms. Berry intends to
educate start-ups is to develop
new marketing-evaluation pa-
rameters for granting companies
money.
When her staff of high-tech
inspectors goes out to visit start-
ups, she says they will determine
whether a company's technolo-
gy will satisfy market demand
and will also explain to entre-
preneurs why such parameters
are being used.
Another major task will be to
support incubator programs that
help former Soviet scientists
turn their ideas into feasible
business plans as well as con-
version programs to retrain en-
gineers for today's high-tech
environments.
Ms. Berry also plans to en-
courage multinational research
and development deals that have
political support.
As chairperson of the BIRD
Foundation, a joint American-
Israel fund that has been re-
sponsible for sponsoring a host
of commercially successful joint
projects, Ms. Berry is involved
in determining which joint U.S.-
Israeli projects will receive re-
search and development grants.
Another initiative she sup-
ports is the science and technol-
ogy commission that former
Prime Minister Yitzhak Rabin
and U.S. President Bill Clinton
established. The $60 million Is-
rael and the U.S. jointly ear-
marked for that purpose has
allowed companies from both
countries to form consortiums
that engage in daring, cutting-
edge projects, such as an alter-
native energy scheme being
carried out by Rotem, Ormat,
McDonnell Douglas and the

Weizmann Institute.
The idea is not to get the gov-
ernment involved, but to offset
the high-risk that normally de-
ters private investors, says Ms.
Berry. sounding more like an en-