12 MONTH CERTIFICATE 5.75' Woman With A Mission INTEREST RATE An accomplished high-tech pioneer in her own right, the new chief scientist aims to lead Israel's electronics industry into the 21st century. 5 .8 70 A.P.Y./* JENNIFER FRIEDLIN SPECIAL TO THE JEWISH NEWS 0 60 MONTH CERTIFICATE 6•00% INTEREST RATE 6.13% A.F.Y./* These are fixed rate certificates of deposit that are insured by Federal Deposit Insurance Corporation (FDIC). A minimum opening deposit and balance of $500.00 is required to obtain the stated Annual Percentage Yield. AFLAGSTIJR " BANK EQUAL HOUSING OPPORTUNITY LENDER CALL (810)338-7700 or (810)352-7700 Main Office 2600 Telegraph Rd. Bloomfield hills, MI 48302 Federp .:11 y Insured **it to 510,000 \ • 4 ult. * • •,,,.;> *Annual percentage yield when compounded quarterly. Rate is accurate as of 5/9/97. Penalty for early withdrawal from certificate accounts may be assessed. TOYOTA 0 LINCOLN maxDa Mercury "Superstar" Used Cars HYLMIDRI "EQUITY TRADE" WE PAY OFF YOUR TRADE REGARDLESS OF HOW MUCH YOU OWE! AUTOMOTIVE GROUP ■ WE GUARANTEE... A F-A-R-R BETTER DEAL! "The Bigger We Get...The Better Deals You Get!" CALL 1-8007 MEL-FARR THE SUPERSTAR DEALER 24 Hour Information Center Est. in 1975 Get Results... Advertise in our new Entertainment Section! LLJ H- 70 E.: Cali The Sales DeP.cirtn • mi 123 Ext. 209 THE JEVagii NEWS rna Berry is without a doubt one of Israel's lead- ing businesswomen. As the newly appointed chief scientist at the Ministry of Industry and Trade, she heads one of the most internationally visible chapters of Israel's civil service, setting policy pertaining to the high-tech industry and overseeing a budget more than three times larger than that of the Communications Ministry, which is the only cabinet portfo- lio held by a woman. And, as a former entrepreneur who sold her telecommunica- tions start-up to Siemens AG for $30 million, she is possibly the most prominent female in Is- rael's male dominated high-tech industry. Yet, unlike some high-tech businesswomen, such as Vinita Gupta of Digital Link and Car- ol Bartz of Autodesk, who have used their positions to address equnlity-in-the-workplace issues, Ms. Berry, 47, seems uncom- fortable speaking about women's minority status in the technolo- gy sector. In fact, when pushed to discuss how she got so far in an industry that is an offshoot of Israel's male-dominated mil- itary-industrial complex, this otherwise driven woman offers a straight-faced, damsel-in-dis- tress answer. "I was always hoping there would be one person to come along and solve my problems," she says. "But I never found the environment in which I could be passive." A divorced mother of three who colleagues say returned to work five days after the birth of one of her children, Ms. Berry continually "found" herself in po- sitions that demanded her to take charge. From her days as an officer in the Israeli air force, to university and later to the challenges she faced as a scien- tist in the workplace, Ms. Berry says she always felt a compunc- tion to solve problems. And even when she knew she was getting paid less than her male coun- terparts, she kept quiet and stayed focused on her personal goals. "I'm sure I faced difficulties, but whenever they surfaced I ei- ther left the company or moved on within it. I never felt trapped and I just kept looking forward. I thought that was the most pro- ductive thing to do," says Ms. Berry. Ms. Berry says one of the main challenges she faces as chief sci- entist is to bring the entrepre- neurial abilities of Israelis up to par with their foreign competi- tors. While Israel has the largest absolute number of high-tech start-ups after the United States, the Israeli industry's business WOMAN page 72