▪

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CA$H

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FOR LIKE-NEW
WOMEN'S & CHILDREN'S

DESIGNER

fashions '
& accessories

CONSIGNMENT
CLO'THIERS

dealerships, goes a long way to-
\--wards improving customer rela-
tions between new and used car
dealers and the public," said Mr.
Gordon.
"That is providing the locations
and sites pleasing to consumers be-
cause it goes with part of the pat-
tern established by Circuit City
stores, Home Depot, Office Max,
and the like. As such, it is especially
N appealing and attractive to younger
• !onsumers, especially younger
women.
"Having said that, there is a big
difference between buying a toast-
er, VCR, stationery, or a computer
and buying an automobile," said
Mr. Gordon. "If a house is the No.
1 purchase you make, an auto is
No. 2. And it is very important. It
is not the same as going home with
I\ something you know will work with
;very few problems.
"With a car, you probably have
a trade-in, and you want it valued
properly. And you need to know
that service goes with it. It is not a
cash and carry purchase.
"If the traditional dealers are to
meet the challenge, they have to
provide more customer satisfaction.
If they don't, they are in deep trou-
ble" said Mr. Gordon.
H '
However, Mr. Gordon doesn't
think the superstores will take hold
in the Detroit area, where there
is so much factory employee busi-
ness. Eighty percent of Village
Ford's business in Dearborn is with
Ford employees, buying on com-
pany plans. ❑

-

Becoming Part
Of The Empire

A cool $15.7 million changed hands
in Cleveland on April 4.
That's the day four of Hal Artz's
stores, franchises for Lincoln-Mer-
cury, Jeep-Eagle, Hyundai and
Izuzu, and four of his used car lots
became part of the AutoNation em-
\ _pire.
/-9' In addition to the money, Auto-
Nation gave three-year employ-
ment contracts to Hal Artz and to
his son Philip, a vice president of
the company.
A leader in Cleveland's Jewish
community, Mr. Artz has been a
Mercury dealer for 43 years. Just
a few hours after the sale was an-
nounced, he said he was "proud to
\ he a part of the Republic Industries
/-iamily. I am looking forward to the
positive effect it will have upon our
customers and employees."
The Artz acquisition is the sec-
ond major buy by AutoNation in
the Cleveland area. A few months
ago, Ed Mullinax, owner of four
Mullinax Ford locations in Ohio
and Florida, signed on.
If the Mullinax name rings a
bell with Detroiters, it is because
,sighting the vast Mullinax com-
plex in Lorain, Ohio, from the Ohio
Turnpike is a sign that travelers
have reached the outskirts of
Cleveland. ❑

Call today for a FIEF
housecall appt. or
in-store appt.

341-4570

•

••• • •

Brand New 1997
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43041 W. 7 Mile • Northville/

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Spring Prepaid Special: $27

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ORIENTAL RUGS

•

We buy them, sell them,
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and love them!

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*See salesperson for details. `Customer must qualify for GM Program #97-37. All rebates assigned to dealer. Customer responsible for
tax, lux tax, plates. Sale ends April 30, 1997. All prior sales and agreements 0_Q riot qualify.

Reaching The Area's
Most Eligible Customers.

Want to know what's hip and happening with Detroit's
Jewish young adults and singles? Check lie Scene!' Every
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Bloomfield Hills

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