/\ \

For the Second
Year in a Row...

claim\

Michigan's #1
*. Standards for Excellence
Dealer

RINKE CADILLAC!

Stl4t V82 1955

Chrome wheels,
leather lumbar pkg., heated
seats, safety & security pkg.

Additional $500
Lem Renewal
Incentive for
current Cadillac
Smart

Stk# V260 I 07

Leather seats, chrome
wheels, leather interior.

Beer Battles Busted
By Dutch Heineken

GALIT LIPKIS BECK SPECIAL TO THE JEWISH NEWS

L ike alcoholics, , Israeli bev-
The late Mr. Bornstein, who
erage manufacturers are founded Tempo in 1954, divided
prone to have an addiction his assets equally among the
problem, only their poison members of the family, be-
is not alcohol but power.
queathing a third of the compa-
Indeed, if Tempo Beer Indus- ny to Mr. Bar, another third to
tries founder Moshe Bornstein's Mr. Podhorzer, and the remain-
heirs would have spent less time der to various other members of
battling for control over the vet- the clan. Considering that Mr.
eran soft-drink and beer manu- Bornstein — who died four years
facturer, and focused instead on ago — sought to avoid an inher-
the business end, the company itance war, the events that fol-
would have had a much better lowed his passing might have
chance of maintaining its domi- made him flip in his grave.
nance of the Israeli market. Cor-
Money was never the central
porate wrangling, whether issue in this clash, since both Mr.
against the backdrop of hostile- Bar — who also serves as chair-
takeover threats or strategic man of Carmel Bank — and Mr.
disputes among major share- Podhorzer are wealthy by any-
holders, are sometimes in- one's standards. The problem
evitable features of the was power.
big-business landscape. Yet with
Though he now admits the
all their nastiness, such disputes feud damaged Tempo's perfor-
dwarf in comparison to family mance, Mr. Bar says its precise
feuds, where greed considera- impact is difficult to gauge. "Less
tions easily give way to an agen- than harmonious shareholding
da dominated by
has some effect; it must stifle a
power and re-prar
— firm's performance,"
spect.
,„7-„F.he says.
Faced with \II i fi 7 i %
e' 4 ___, r
Tempo's
plummeting '
I i
rerimarket
--- 1 '
earnings and --_-_:5------
...4 0 e f
share has
a shrinking '
k
i
i i • declined
`--"\—
■
- -:
market share in an in- ' ■ ...__
: in
recent
dustry increasingly
\
..._)years, due in
dominated by Coca
part to Pepsi's
Cola Israel, the
.,
less than impres-
i
i•
.
three-year-long
sive attempt to
%0
family dispute ex- t f .„-,
; ..4--, • . 4 * .
) storm the local
ploded
three /
' .,....--• •
ay 1 clientele, and due to
years ago when
4 ' AL ---;---
....4,
'
\ growing compe-
Heineken, eager to in-
) tition in the
1 .
vest in the Israeli bever-
' beer market,
age market, signed
a
\ particularly from Carlsberg
distribution and marketing
" and Tuborg.
agreement with Tempo.
Beverage industry in-
The soap opera reached cia,,t .
siders believe Tempo cur-
its inevitable climax with • • 71- rently controls some 75-80
Heineken's purchase, for an percent of the local beer market
undisclosed sum, of a 51 percent compared with 85-90 percent just
stake in Tempo. The main pro- two years ago.
tagonists in the battle were Tem-
In the soft-drinks sector, the
po chairman Jack Bar, who is company is third in market share
married to Bornstein's daughter after Coca Cola and Yafora. Since
Rina, and director Moshe Pod- it acquired the license to produce
horzer, who is married to Born- and distribute Pepsi products in
stein's other daughter, Bilha, and Israel in 1992, Tempo has been
owns a controlling share in min- sliding, to the advantage of its
eral-water producer Neviot, major competitors who have en-
which is distributed by Tempo. gaged in aggressive marketing
While Coca Cola Israel's $280 campaigns to introduce new
million in annual turnover is products.
twice as big as Tempo's, the lat-
Tempo, meanwhile, was busy
ter nevertheless dominates the mainly with itself, at least since
local beer market, brewing and Bar managed two years ago to
distributing both its own brands assemble a coalition against Pod-
and major international labels horzer by joining up with other
such as Heineken and Amstel. heirs who accused his nemesis of
The publicly-traded company being engaged — due to his ca-
also manufacturers and supplies pacity as a major shareholder in
soft drinks to the local market in- Neviot — in a conflict of inter-
cluding — you guessed it — Pep- ests. In reaction, Mr. Podhorzer
si Cola International. charged that the Bar group knew

-

$1900 down

Month

S

SA08

E

mrlf

mARTLEAsE

Single PaYment

ski

PLUS

1

982

-

Stic# VI05960

Leather seats, heated seats,
memory seats, theft
deterrent system & cast
aluminum wheels.

ollogr- SMARTLEASE ° ""ag"a"'-
Month r
36
PLUS
$ 131593
SMAIICILFASE JUY

THE DETRO IT J EWISH NEWS

si

10

GMAC Smartlease 36 months, 1st pymt., ref. sec. dep. of $600 or less, down pyme. as shown above, new plates or transfer fee, admin-
istration fee due on delivery. State & Lux. tax additional. Mileage limitation of 36,000 miles. 150mile excess charge over limitation. Lessee
has option to purchase at lease end for pre determained price. To get total pymt, multiply pymt. by no. of months.

RINKE CADILLAC

A
General fAtotors
Family 'in- 1917

MASTER
DEALER

If traveling west on 1-696, exit Hoover, follow Service Drive to RINKE.
If traveling east on 1-696, exit Van Dyke; take to second bridge past Van Dyke over expressway to RINKE.

DEDICATED TO
EXCELLENCE

0