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my team deserves a bigger por-
tion of it, and I'm not getting it.'
"Well, when you own all the
teams in the league, it doesn't mat-
ter. The problem disappears," said
Mr. Glieberman.
The single-entity concept gets
an endorsement from one of Mr.
Glieberman's potential competi-
tors, Detroit Lions CEO Chuck
Schmidt.
'We in the NFL are a single-en-
tity league in some respects," says
Mr. Schmidt, "because we want to
create economic stability and a
competitive balance.
"But even without knowing all
the details of what Mr. Glieber-
man has in mind, there is certainly
some justification for the single-
entity concept."
• • Mr. Glieberman argues, "In
every league, every week one team
wins and one team loses. And as
you go through the season, there
are teams on the bottom and
teams on the top. And if you look
at the attendance records, you'll
find that the teams on the top are
doing better than budgeted, and
the teams on the bottom are doing
worse than budgeted.
"If you were an owner owning
the whole league, all you'd worry
about was average attendance."
The challenge, of course, is to
make sure that there is formida-
ble competition. But Mr. Glieber-
man says that is very easy to
accomplish. All you have to do is
make sure your coaches are paid
a salary with a hefty bonus, so that
the coaches have a reason to win.
"And you can do that with your
coaches, your players, and the ad-
ministration of the club," said Mr.
Glieberman. "The general man-
ager's or the administrator's in-
centives are based on how he
draws per capita and what his bot-
tom line is.
"If you do a single-entity league,
it is no different than a business
with divisions."
The idea, Mr. Glieberman says,
allows fans to bond to the players,
knowing that the players aren't
going anywhere else. The team can
also safely develop players over
time. But the real good news may
be lower ticket prices, because the
league is not competing against it-
self for players.
"What happens today in sports,"
explained Mr. Glieberman, "is that
the coach or the general manager
of the team is constantly in the
owner's face saying, 'You know,
I'm not winning right now, but if
you get me the following guy, I can
win for you. I've got to have that
guy.'
"Then the owner has got to
think, 'If I don't get that guy, my
people won't be accountable to me.
What the hell am I going to do?'
"So naturally, he goes out and
he has to sign these players. And
it becomes a merry-go-rouncl, with

the players' salaries going up and
up, and the quality of the game
doesn't get any better. But it gets
extremely expensive for the fans.
Somebody's got to pay for the tick-
ets.
"I think you're seeing that in
baseball now. And in basketball,
too. They've got 19,000-seat stadi-
ums, and they can't make the sta-
diums any bigger because
basketball doesn't work that way.
So somebody's got to pay.
"I think that sports is going to
take on a whole new dimension.
The environment of sports is go-
ing to be entirely new where you
see single-entity leagues. You can
certainly have competition by mo-
tivating through salaries an
bonuses," said Mr. Glieberman.
Under a single-entity league,
said Mr. Glieberman, no city has
to worry about losing their team
"because the corporation that owns
the team is not going to move the
team just because they can get a
better deal on a lease. They can
open a second team. There's no di-
lution.
"Right now, what happens t
an owner is he says, 'I want to
move my team because I can get
a better lease.' When a company
owns the entire league, they just
say, 'All right, we're making
money in Detroit, we can open
up in Cleveland too. All we've got
to do is see if Cleveland will
make money."'
He says professional leagues
have teams in the 12 major U.S.
television markets. When they
go beyond those markets, they're
diluting. "So nobody wants to go
to the other markets.
"Look at the NFL thinking
about going to Canada. And their
dilemma is that if their average
television revenue right now is $40
million a team, how would they
get $40 million in Canada?
"And you've got a union pro
lem in Canada too," adds Mr.
Glieberman. "If the players go on
strike in Canada, you can't replace
them at all. You're dead."
He contends the National Hock-
ey League is facing problems be-
cause players are balking at
playing in Canada where there are
higher living costs and lower val-
ue for the Canadian dollar.
A single-entity league also pro-
motes more bonding between play-
ers, according to Mr. Glieberman,
because the less disparity you have
between salaries the more players
are likely to play together as a
team.
Certainly Mr. Glieberman has
learned much from his experience
with the CFL. Take the issue of
superstars. The CFL stars ar
much closer to the fans than their
NFL equivalents. In Canada, it is
common for CFL players to meet
with fans, and to attend autograph
LEAGUE page 70