LEAGUE page 65

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So where's the CFL today?
"They're back up in Canada, and
they're only dealing in Canada,"
said Mr. Glieberman. "They've got
some cities that had financial prob-
lems up there, but I think that
league will survive in Canada.
They've got some real strong sup-
port for their community teams,
especially in Western Canada.
"And they've got weak support
in Ontario. Toronto really sees
themselves as an NFL (National
Football League) city, and that's
why they don't follow the CFL."
Toronto is in line for an NFL fran-
chise.
According to Mr. Glieberman,
the most interesting city in the
CFL is Regina, Saskatchewan.
`They draw 28,000 to a game, and
there aren't 300,000 people in all
of Regina, if there's even that
many. The whole province is be-
hind the team and comes to the
games."

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That new team was the Shreve-
port Pirates, which played in the
CFL in 1994-1995. Although it
was not the same as moving the
Ottawa Rough Riders, Mr.
Glieberman was allowed to take
seven players from Ottawa for the
core of the Louisiana team. Under
the direction of Mr. Glieberman
and his 28-year-old son Lonie, who
succeeded his father as president
and CEO of the team, the Pirates
rapidly achieved the highest per
capita attendance in the country
as well as the lowest team operat-
ing budget, all despite the CFL's
lack of American television cover-
age. It was certainly no mean feat
in the highly competitive sports
business.
Would Mr. Glieberman consid-
er bringing the CFL into the Unit-
ed States now? "I don't think it
would be a smart move for the
CFL to come here, or for somebody
to bring them here. I don't think

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Bernie Glieberman wants to run sports like a business.

But that wasn't the case in Ot-
tawa where, as Mr. Glieberman
learned, most of the people who
work in Ottawa call some other
place home. The only time they go
to a football game is when that oth-
er place comes to play.
After owning the Ottawa Rough
Riders for two years, Mr. Glieber-
man saw that there was expan-
sion going on in the United States
and "since that was our original
intent, we said we'd like to move
our team, because at that time we
had a horrible lease in Ottawa.
"So we told the CFL, let us move
our team. I'm sure they'll make a
better lease when they don't have
a team for a year.
"But," Mr. Glieberman said,
"the CFL felt if ever we're going to
have a team leave, we don't want
to have an American pull a team
out of Canada. It made sense, it
would look kind of bad for them.
"So instead, they asked me if I
would sell the team. And I did. I
sold the team to somebody there,
and we just started a new team. It
was a win-win situation for every-
body."

that's the way to go. I think that
with anything done in sports to-
day, you have to learn how to con-
trol your costs, and you have to
learn how to keep teams from
moving all around the place.
"And the way you would do
that is to have single-entity
leagues."
Mr. Glieberman uses major
league soccer as his example. The
league owns almost all the teams,
can sign up all the sponsors, and
owns all the property.
To further support his vision,
Mr. Glieberman cites a scenario
involving the NFL and Jerry
Jones, owner of the Dallas Cow-
boys. "Jones says to the NFL, You
make a deal for all the cities in
the league, and you give us an
equal amount of money out of dis-
tribution. Well, my city is doing
more to promote what Pepsi Cola
pays you a million bucks for, so
there's the disparity. You're get-
ting a million bucks from Pepsi,
and you're dividing it among 30
teams. But that's not fair, because

LEAGUE page 68

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