Cyber Ace

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Native Detroiter Brian Dale leads Generation X
onto the information superhighway
with his own Web magazine.

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MARA REINSTEIN SPECIAL TO THE JEWISH NEWS

Danielle Zacks and Brian Dale: 360 degrees of twentysomethings.

here's a place on the World
Wide Web called 360, a mag-
azine where you can find arti-
cles ranging from the demise
of the NBA to the youth factor in the
'96 election.
But to log on to 360, you have to
have a positive image about the age
group known as "Generation X," be-
cause Brian Dale, its editor, doesn't

like the American expression known
as "slacker."
"People have this idea that that's
what we are, and it's not really the
case," says Mr. Dale. "Everyone I
know is pretty driven — we don't fit
the stereotype."
To prove his point, Mr. Dale, 24,
developed the Web magazine, which
gets its title from the complete angle

Singles. For information, call Lar-
ry Rood, (810) 545-6912, or Lee
Winer, (810) 265-6206.

Friday, Feb. 21

Sunday, Feb. 23

Singles Shabbat at Temple Shir
Shalom. 8 p.m. Guest speaker:
Don Cohen, executive director of
the Anti-Defamation League's
Michigan Region. For informa-
tion, call (810) 737-8700.

Holocaust Memorial Center tour
with Temple Beth El's young
adult group and Rabbi David
Castiglione. 1:45 p.m. Open to the
public, for young adults ages 21-
35. For information, call Stacey
Welford, (810) 669-5085.

Young Adult Shabbat service
(couples and singles) at Adat
Shalom. 7:30 p.m. For informa-
tion, call Ethan Gilan, (810) 661-
2022.

Saturday, Feb. 22

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Laser light show at Cranbrook.
7:30 p.m. Drinks after at Old
Woodward Grill. Sponsored by
B'nai B'rith Leadership Network.
Meet at Cranbrook's Planetari-
um. For information, call Mark
Levine, (810) 352-8393.

Hadassah Ruach Chapter pro-
gressive dinner. To R.S.V.P., call
Stacey Welford, (810) 669-5085.

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52

Singles Saturday sports night. 7-
10 p.m. At the Jimmy Prentis
Morris JCC on 10 Mile Road in
Oak Park. Cost: $8, includes re-
freshments and sports. Spon-
sored by Professional Jewish

Organizational meeting for the
Yavneh-Yam Project, an archae-
ological exploration in Israel. 10
a.m. At 5425 Whitehall Circle in
West Bloomfield. Looking for
volunteers to spend two weeks in
Israel, uncovering a Greek
stronghold built during the time
of the Maccabees. For informa-
tion, call Andrew Beider, (810)
851-0925.

Explore the Detroit Institute of
Arts with the Michigan Jewish
Singles Network. 1 p.m. Cost: $4.
For information, call Sue Ellen
Simon, (810) 851-1100.

Tuesday, Feb. 25

Interdating, intermarriage and
racism in the '90s, discussion with
Rabbi Avraham Jacobovitz and
Hillel of Metro Detroit. 6:30 p.m.
Includes deli dinner. Max M.

with which the under-30 group views
any subject.
Although only in its infant stage
— the magazine launched on Dec. 2,
1996 — 360 has already gathered a
strong following.
In January, it was awarded the
GAR Award for design and is one of
Yahoo!'s (an Internet search engine)
top daily picks.
Mr. Dale says that more than
5,000 people so far have clicked
onto the site at http://www.360mag
.com. Because every "hit" is logged
into the magazine's memory, he says
that the most popular articles are Dr.
Smoothe, an anonymous love advice
column, and a feature on director/ac-
tor/writer Quentin Tarantino.
The high circulation, according to
Mr. Dale, stems from word-of-mouth
on college campuses, Internet data-
bases, chatrooms and newsgroups.
'When we did that article about
Tarantino, I posted messages on his
newsgroups and told them to check

out the magazine," says Mr. Dale. In
fact, he attributes this method of pub-
licity to his large international audi-
ence that spans 20 countries.
The articles are written mostly by
contributors, all under the age of 30.
The majority of the writers are stu--- \
dents at universities like North-
western, Emory, Michigan, Yale and
Harvard. Finding them was easy,
says Mr. Dale. He and his managing
editor, a Harvard student, posted
fliers around major universities ask-
ing for writers. This includes North-
western, in Evanston, Ill., which is
where Mr. Dale bases 360. It's also
possible to submit articles on the
magazine link.
--- \
As editor-in-chief, Mr. Dale or-
chestrates the content and the design
of 360 with the help of his staff. A
tough job, considering that they do
not exactly reside down the street
from each other. But through the
power of e-mail and telephones, it's
not a problem.

Fisher Building, 6735 Telegraph
Road. For information, call (313)
577-3459.

of age. For information, call (800)
229-9650, Ext. 500-503.

lit Happenings will list

events of a Jewish nature
for singles of any age and oc-
casions for young adults.
Please send materials to
Lynne Meredith Cohn at The
Jewish News, 27676 Franklin
Road, Southfield, MI 48034,
at least two weeks prior to the
issue in which you'd like the
event to appear. .

March 30-Apri1 6

London, England, through Pre-
mier Jewish Singles. For infor-
mation, call (314) 994-9600.

April 2.6

Jewish singles ski trip to Steam cf\
boat, courtesy of Chicago's Step-
pin Out. Cost: $735; includes
round-trip air from Chicago. For
information, call (312) 509-8595.

SINGLES TRAVEL

pril 6-8

March 2-9

Costa Rica, through Premier
Jewish Singles. For information,
call (314) 994-9600.

March 20-30

Purim in Eilat, through Young
Jewish Leadership Concepts. For
information, call (800) 223-YJLC.

March 25-30

Ski trip to Vail, Colo., with Israel
Bonds' New Leadership Division.
Jewish professionals, 25-45 years

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AIPAC (American Israel Public
Affairs Committee) Policy Con-
ference in Washington, D.C. For
information, contact Nate
Berman, (810) 357-1552.

April 11-13

Weekend in the Windy City, na-
tional gathering for Jewish sin-
gles ages 22-40. Sponsored by th6c(
Jewish community centers of St.
Louis, Indianapolis, Chicago, Mil-
waukee and Pittsburgh. For in-
formation, contact Marsha
Landau, (317) 251-9467, Ext. 233.

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