Maddox, Calw shop

Celebrat e !

A Moment In Time

Selecting the right photographer or videographer
will make those memories lasting.

STEPHEN BITSOLI SPECIAL TO THE JEWISH NEWS

tings make the subjects feel
comfortable with the photogra-
pher and comfortable being
photographed. "We probably
meet with them three or four
times before the actual event,"
Goldenberg says.
Newman usually spends two
hours with his clients ahead of
time. "I want them to be com-
fortable with me, because if
they are, the video's going to

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come out much better."
The quality of the photogra-
pher's work can be judged by a
visit to the studio. It's more diffi-
cult to assess a videographer,
unless you can view a whole
tape or two.
Last in importance, but fre-
quently first in the client's
mind, is the cost. "A profession-
al studio photographer on aver-
age charges between $3,000
and $4,000," Goldenberg esti-
mates, and Holzman concurs.
For video, Newman says a rea-

MOMENT page C40

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BRIGHTON CINEMAS
8487 W. Grand River
Brighton
(810) 227-4700

CHESTERFIELD CROSSING
CINEMA • 12
50675 Gratiot
Chesterfield
(810) 598-2500

MAIN ART THEATRE
118 N. Main
Royal Oak
(810) 542-5198

WATERFORD CINEMA 11
7501 Highland Rd.
Waterford
(810) 666-7900

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Chesterfield Crossing Cinema-12 & Waterford Cinema 11

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OFFER GOOD THROUGH MARCH 14, 1997

FEB RU AR Y

PHOTO BY DAN IEL L I PPITT

Though photography and
ime passes and
video are different, many ques-
memories fade, so
tions are the same, beginning
it's only natural to
with how do you select a pro-
want a permanent
fessional?
record of once-in-a-lifetime
"Ninety-nine percent of it is
events. And since you'll want to
referral," Goldenberg says. "If
enjoy yourself at the occasion,
we've pleased a relative or
and not worry about lighting
friend of theirs, they're going to
and posing shots, you'll want to
feel comfortable in selecting us."
hire a professional.
And referrals work both
But a professional what? Do
ways, says Newman. "I've
you want traditional still pho-
tographs or video-
tape? Many people
choose both.
"Each has its own
particular purpose,"
says Farmington
Hills' Buz Holzman,
a photographer for
27 years who has
also worked with
video. "The purpose
of a still photograph
to capture moments,
with portraits and
candid shots. Video
has a different flavor,
adding sound and
David Newman is focussed.
motion."
been in this business so long
Murray Goldenberg of
that I can give advice on any-
Southfield's Classic Photogra-
thing," from bands to caterers.
phy agrees. "Are we seeing
But if you don't know any
fewer pictures purchased be-
photographers,
Goldenberg
cause of video? No," says the
suggests you visit three or four
30-year professional. "They're
and evaluate with the follow-
two different media."
ing criteria: personality, quality
Even videographer David
of work, and cost.
Newman — who has been in
Personality is important,
business since his own bar
Goldenberg says, because "you
mitzvah 14 years ago — says
have to be able to work with
that "a photographer's a very
the photographer in hectic cir-
important part" of any event.
cumstances." Getting to know
"Video comes last on most peo-
the family in pre-event consul-
ple's list" after photography,
tations and casual portrait sit-
but not instead of it.

JN

C3I