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THE JEWISH NEWS
UJA PRESS SERVICE
JEWISH BUSINESS EXCHANGE
PRESENTS
Dr. Alan Reinstein
Professor of Accounting, Wayne State University
Neal Zalenko
Finding A Big Niche:
Israel's Little Russia
Zalenko and Associates
"Hit Peak Workforce Performance
Amid Mounting Stress"
NECHEMIA MEYERS SPECIAL TO THE JEWISH NEWS
Make the most of seasonal business.
Mentor your employees for greater productivity,
while reducing stress in the marketplace.
T
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112
1
he influx of some 750,000 was going on, and when they did
immigrants from the former deign to offer an explanation, he
Soviet Union in recent years couldn't fathom their Hebrew.
has led to the creation of a
All he knew for sure was that
flourishing "Russian econ-
he had cancer of the kid-
rants
at
an
omy." It includes over a an"
ney and was in urgent
dozen Russian-language absoinrp ion center need of an operation.
Israel.
newspapers as well as
Grisha, by then panic
hundreds of groceries, butcher stricken, looked for someone who
shops, cafes, book stores and oth- could explain both his condition
er enterprises catering to new- and his chances of survival. So he
comers from what was once the turned to Dr. Igor Zamiru, a 64-
USSR.
year-old urologist from Tashkent
This is not to say that the im- who had worked for a while at an
migrants don't shop at "Israeli gro- Israeli hospital but, lacking a per-
ceries" or buy meat from "Israeli manent position, had decided to
butchers," but many of them still join one of the "Russian medical
feel more at home among those services."
who speak their own language in
Dr. Zamiru slowly and careful-
more ways than one.
ly explained what was revealed
It is this same factor that has by the tests and then pointed out
also led to the development of a that the cancer had only affected
"Russian school system." It was one kidney. When that had been
created some years ago when par- removed, he added, a normal life
ents from the former Soviet Union would still be possible thanks to
discovered that their children the remaining kidney. Grisha left
were not receiving the kind of feeling a lot better.
nose-to-the-grindstone education
Physicians with the "Russian
provided by elite schools in medical service," be they general
Moscow and Kiev.
practitioners or specialists, are
A number ofRussian-language, much more willing than other Is-
after-hours educational institu- raeli doctors to make home calls,
tions were opened, places which and for a nominal fee.
teach in Russian and emphasize
In the Tel Aviv area alone,
Russian culture, but are mainly 13,000 immigrants are registered
devoted to physics, mathematics with this special medical service
and chemistry.
to which they pay $10 to $20 a
More recently, several "Russ- month, depending on the size of
ian medical services" have been their families, plus a small fee for
set up, for two main reasons: every visit to a doctor.
many immigrant doctors can't ob-
So far, these "Russian services"
tain permanent positions in Israel are only supplementary; members
and many immigrant patients still must belong to regular med-
find it difficult to communicate ical insurance funds for some ser-
with local physicians.
vices and for hospitalization.
What happened recently to Gr-
But if the services succeed,
isha, a newcomer from the they might follow in the footsteps
Ukraine, is a case in point. When ofthe Gesher Theater. It was es-
he felt extreme pain, he went to tablished some years ago to pro-
his medical insurance fund doc- vide employment for Russian
tor who, in turn, sent him for a se- actors and directors who could
ries of tests. He never understood only work in their own language.
exactly what was happening to Today, Gesher performs in He-
him because the doctors general- brew and attracts large audi-
ly didn't bother to explain what ences of native-born and other
Israelis. Indeed, some critics now
Nechemia Meyers writes from
consider it the best theater in Is-
Rehovot, Israel.
rael.
❑
..„,ausimempoommitmismismoismommigip.