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16 applicants for being too uno- missile and had to fly with a
riginal, too poorly managed, too damaged engine and tail.
unmarketable or some combi-
Although he recounts his war
nation of the three. The formu- stories matter-of-factly, Shlomo
la for picking winners seems to Kalish says the experience in•
be working.
fluenced future decisions.
Take ESC Medical Systems
Instead of accepting an offer
Ltd., a Yokneam-based manu- to stay in the air force and pi•
facturer of medical devices for lot a Mirage, he decided to go
the treatment of varicose veins. into academia and "create
When JG provided the compa
things, rather than destroy
ny with its first round of fi- them."
nancing, ESC had a company
And so, following his army
valuation of $2 million.
service, Mr. Kalish earned his
Several months later, JG, bachelor of science in mathe•
along with their strategic part- matics at Tel Aviv University,
ner Montgomery Securities, took and soon after that he took his
the company to Wall Street at a wife and newborn daughter to
valuation of $160 million.
the United States, where he
Or Picture Vision, a company earned his master's of business
that puts the consumer photog- administration and Ph.D. in op.
raphy business on the Internet, erations research at Massachu•
which received $300,000 in an settes Institute of Technology.
early-stage private placement Throughout his stay in Boston
and subsequently grew to more and a five-year tenure as an as-
than 10 times its original val- sociate professor of business
ue within a year's time. The management at the University
company is considering going of Rochester in upstate New
public in 1997.
York, Mr. Kalish says he began
Or Scorpio and Orckit, two to feel growing Zionist urges.
companies that have benefitted
"On an emotional level, my
from Mr. Kalish's aggressive ap- wife and I always knew we
proach to tapping into the would come back, but on a ra-
Japanese market. JG now has a tional level it didn't make sense,"
strategic alliance with
he says, noting that when
Takachiho Kohcki,
he returned to Israel
a Japanese firm
in 1985, he took a
that markets
75 percent salary
high-tech compa-
cut as a professor
nies' products,
at the Recanati
including those
School of Busi-
of Scorpio and
ness.
Orckit, in
The decision to
Japan.
move back to Is-
"The knack
rael and accept
to pick win-
a lower stan-
ners and to
dard of living
identify markets
also made him
is not deter-
wonder
ministic,"
whether
says Mr.
there
Kalish.
wasn't a
"Some peo-
aril
spiritual
ple have the
side to the
ability to do so
equation.
better than others." ‘1.
Mr. Kalish
The son of Holo-
began reading
caust survivors, Shlomo
Jewish texts and
Kalish grew up in Haifa.
questioning his belief that
A product of what was then Judaism was something primi-
known as the Red Town, due to tive. He started associating with
its strong Labor leanings, Kalish Chabad, but made slow and de-
spent his teen-age years playing liberate decisions to take on the
lead guitar in a rock-and-roll movement's noticeable trap-
band and identifying with Amer- pings.
ica's anti-Vietnam movement.
"As a professor and a pilot,
Although his left-wing politics you have to be certain of every
made him anti-military, he was move you make," says Mr.
recruited into the Israeli air Kalish, who during this period
force, which he found "easy and divorced his first wife, with
fun until it turned into a routine whom he had three daughters.
and got boring."
A few years later he parted
During the early stages of the with his second wife, with whom
Yom Kippur War, Mr. Kalish he had a son. "The Rebbe push-
flew missions around the north- es for people to stay where they
ern borders. During one partic- are and not to make a complete
ularly scary sortie, Kalish was switch," he says, referring in the
ordered to fly low toward Syria present
n re . nt tense the Chabad's late
and shoot anything he saw. spiritual leader Rabbi Men-
Around the Sea of Galilee, Mr. achem Schneerson, who died in
Kalish saw Syrian tanks prepar-
ing to fire, and released his
The last career switch Shlo-
bombs. But his jet was hit by a mo Kalish made, from professor