WE ORE
RLWRYS
BUYING

Besides the retail bonanza, the
Internet is simply becoming the
place to be seen. Recently, the
Novi Chamber of Commerce
joined the growing number of
business associations that place
their membership directory on-
line. "We can't afford to lag be-
hind," said Connie Mallett,
president of the Novi Chamber.
"It's been kind of thrown at us
and many of us don't really know
the language," she said. "But to
keep up with changing times, we
have to make sure cur members
are visible. We can't afford not to
be on the Internet."
More than 400 pages about
hospitality in the tri-county
metro area are updated regular-
ly by the Metropolitan Detroit
Convention & Visitors Bureau.
Since unveiling their new image
campaign for Detroit, the bureau
has broadened its focus on hyp-
ing the new developments, such
as new downtown sports stadi-
ums and casino gambling.
"Part of the overall marketing
mix is to promote Detroit as
an entertainment center," said
Renee Monforton, bureau
spokesperson. 'The more options
to draw people, the more visitors
you'll have." Few other market-
ing vehicles provide such an im-
mediate and comprehensive
presentation as the bureau's Web
site, she said.
The immediacy of Weight
Watchers Web site has helped
members remain motivated in
between meetings, said Hannan
Lis, spokesperson. In addition,
the Internet has helped Weight
Watchers gain greater access to
nontraditional attendees, such
as men, students and computer-
literate Internet surfers. Nearly
three-quarters of users are male.
Weight Watchers includes a
complete listing of meeting loca-
tions, recipes, health tips and
lifestyle advice on their web site.
They also ask users to share suc-
cess stories and for suggestions
of what else they'd like to see on
the site.
While Mr. Lis regards the In-
ternet as a timely support for
members, it does have its limi-
tations. "It doesn't provide for
true social interaction," he said.
"The Internet is not a replace-
ment for being with people." ❑

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