MEL FARR LINCOLN MERCURY CONTINENTAL "Best Deal In Town" t;. AlO11111111, A LEASE $ 24 MOS. ...Ma. /b.. 339mo. quity Trade Program. We Pay Off Your Trade Regardless of How Much You Owe!' WEB page 55 TA MAZDA • VW NEW'97 TOYOTA CAMRY LE OR NEW'97 MAZDA 626 LX Over 75 Available at Similar Savings! 170508, Leather, nicely equipped, $2900 down, $350 Sec. Dep. 24,000 miles closed end lease- 24 mos. 17958, Auto., air, pwr. pkg., gold pkg., elite pkg., rear spoiler, mud guards, woodgrain dash and more. $2310 down, $200 Sec. Dep. COLN MARK VIII 17959 Auto,. air, pwr. pkg., am/fm/cass., rear defrost and more! $1922 down, $200 Sec. Dep. NEW '97 TOYOTA COROLLA DX Over 47 Available at Similar Savings! LEASE $11nr,* 24 MOS. 000 411.... MO. 4178 Highland Rd. Waterford Ask For Lou Gordo 170397, Leather, nicely equipped, $2900 down, plus $500 Rebate down, $425 Sec. Dep. 24,000 miles closed end lease - 24 mos. 12961, Auto., air, arrVfm/cass., woodgrain dash, gold pkg., rear spoi et and more! $1971 down, $175 Sec. Dep. CALL NOW! 24 HOUR INFORMATION CENTER 1765 S. Telegraph Rd. Bloomfield Hills 1-800-MEL-FARR * All prices plus tax, title, plate, lic., doc., and destination and acquisition fees. Leases all require 1st mo. & sec. dep. plus down pymt. Based on conventional financing. To get pymt. multiply by no. of mos. Option to purchase at lease end for predetermined amt. Price determined at lease inception. 15,000 mile/yr. limit on leases. 11c per mile excess (12,000 miles/yr. limit on Import leases, 10e mile excess). Lessee responsible for excessive wear & tear. Dealer not responsible for typographical errors. Pictures may not represent actual vehicles on sale. Poor sales excluded. Dealer financing on select , vehicles only. Others require conventional credit approval. ACustomer must meet min. down pymt. requirements for approved credit w/ FMCC. Valid on 2 or 3 yr. Red Carpet Leases only. Valid on new vehicle leases only. On vehicles of greater value than pay-off of trade-in. Difference between cash value & of trade & pay-off amt. will be added to cost of new lease. Pymts. on lease may increase accordingly. The difference may be paid. up front w/ down pymt. on lease it customer chooses.SALE ENDS Friday January 17th, 1997 at 6 p.m. n E T R SERVICING ALL OF OAKLAND COUNTY • Residential and Commercial • Personal and Customized Services • 100% Customer Retention and Satisfaction • Non-Profits Call For Your Free Account (810) 334-5492 or (810) 335-1309 SpeedLink U) A Division of Sp eedNet, Inc. . TH E DET RO LU 58 htlp://www.speedlink.net • e-mail: speed@speedlink.net • 534/2 West Huron Street, Suite 211 • Pontiac Get Results... Advertise in our new Entertainment Section! Cali The Department (810) 354-7123 Ext. .209 THE JEWISH NEWS Online Marketing's Jeff Dwoskin checks a Web site. wide through their Web sites. Whether marketing on the In- ternet can improve the bottom line is still an open question for many business. But the growing awareness of the Internet has softened the initial skepticism. Last February, Greenlake Communications had 12 em- ployees who spent most of their time educating prospective clients on the merits of market- ing on the Internet. Today, Greenlake, a Southfield-based firm, has 63 employees selling and creating Web sites. Big- name clients include Ford, Mazda, General Motors and Campbell Ewald. "People now understand they have to get to the Internet," said Lynn Hostetter, Greenlake pres- ident. "But that's not to say they understand how to get there." The proliferation of Web sites, some predict, means the equiva- lent of an interactive directory of products and services similar to Ameritech's Yellow Pages. Ms. Hostetter draws analogies to the infancy of television and the per- sonal computer industry. "Peo- ple bought television because of the programs, not because of the technology," she said. "The In- ternet is creating the need for more ways to use communica- tion." The on-line marketing indus- try, according to Ms. Hostetter, will continue in a high-growth phase until the second half of 1997 when, she predicts, weak- er firms will be weeded out. Those companies who succeed will keep up with the Web-site trend of high-speed, interactivi- ty, animation and real-time video. Online Marketing of Southfield claims that they're "pushing the limitations" in building Web sites. "We give our clients an 'Inter- net atbitude,' " said Jeff DWoskin, vice president of Online Mar- keting. "The Internet is soft sell, a resource so the consumer can contact the company if they want. You're not shoving prod- ucts down their throat." The soft-sell model often cited is the Ragu web site, which up- dates a list of Italian recipes. Of course, an essential ingredient in all the recipes is Ragu's sauce. Online Marketing was estab- lished by Mr. Dwoskin, his broth- er Jon, and close friend Scott Segal in June of 1995. The com- pany presents the attitude and look of many of today's Internet entrepreneurs: a generation reared on computers and elec- tronic games, technological in- novations, risk taking — and youthful. The principals of On- line Marketing are in their mid- 20s. "We deal with multi-million dollar companies and you walk into a meeting with the CEO in their 50s and you try to educate them," said Jon Dwoskin, who noted that his company has been around since the beginning of the industry — one-and-a-half years ago. With a broader sense of the history of advertising, Jon Dwoskin often explains that it took television 30 years to catch on, and that medium was high- ly controversial and viewed skep- tically. "We look at what a company is doing in advertising and marketing, then tailor their Internet site accordingly," he said. To date, Online Marketing has nearly 300 clients. Their revenue has increased 500 percent in their first year, greatly beyond their start-up projection. Unlike broadcast commercials, marketing on the Internet can be tracked every time a user vis- its a Web site and makes a choice with the click of a mouse. Online Marketing reports include the length of time a user visited the site, location of the user and the order of choices made. That method of "clicking and choosing" while in front of a corn- puter screen has become as sec- ond nature as picking up a phone and dialing. "Everyone doing business will have to be on-line by 2000," said Jon Dwoskin, who predicts that the $400 million in retail business on the Internet will exceed $10 billion by 2000.