Business

VISIT OUR NEW STORE

Mon., Thurs., Fri. 9-9
Tues., Wed. 9-6
Sat. 9-5
Sun. 12-5

THE JEWISH NEWS

(810) 738-6554

2380 Orchard Lake Road

THE JEWISH BUSINESS EXCHANGE

just E. of Loading Dock Plaza, Sylvan Lake

I I I

PRESENTS

Specializinq EXCLUSIVELY In The Treatment
Of Hair loss Since 1969.

David Littmann,

THE CHAMBERS
HAIR INSTITUTE

Senior Economist, Comerica Bank

755 W. Big Beaver, Ste. 1618
Troy 810-362-4644

ALL HAIR TRANSPLANTS
RESULTS ARE NOT EQUAL!

"Shatter Profit Records In 1997
Despite $300 Billion In Mounting
Government Regulation"

EXPERIENCE IS THE DIFFERENCE!

Call Today for Free Brochure or Complimentary Consultation.

CA$H ■

Six Key Points To Surviving And Thriving
Among Rising Costs Of Doing Business.

FOR LIKE-NEW
WOMEN'S & CHILDREN'S

DESIGNER

fashions
& accessories

Tuesday, December 17, 1996 • 7:30 a.m.
6735 Telegraph Road • Bloomfield Hills

CONSIGNMENT

Call today for a FREE
housecall appt. or
in-store appt.

341-4570

43041 W. 7 Mile • Northville/

Continental Breakfast
$10 • No Charge JBE Members

R.S.V.P. & More Information
Jewish Business Exchange
33290W. 14 Mile, Suite 423 •West Bloomfield, Michigan 48322
(810) 932-5797

the ank
C9VATHERWOOD

RETIREMENT COMMUNITY

Jewish Business Exchange is Southeast Michigan's dedicated forum promoting networking and

22800

business development, Jewish ethics and values and business issues affecting Jewish interests and
its surrounding communities.

Civic Center Drive
Southfield

(810) 350-1777

EARN HIGHER
YIELDS!

At Republic Bank, We Are
Completely Dedicated to you.

We are Michigan's largest personal banking network,
one of the nation's largest mortgage lenders
and the number one SBA certified lender in Michigan.

REPUBLIC
BANK

4.750 ro
p y

MONEY
MARKET*

Cr
LENDF_R

Visit any branch or call today:

1-800-758-0753

MEMBER F.D.I.C.

Republic Information Center Hours: Monday-Friday 7 a.m.-7p.m. Saturday 9 a.m.-Noon

VISIT ONE OF OUR LOCATIONS NEAR YOU!

Sterling

BERKLEY • (810) 546-2590

BIRMINGHAM • (810) 646-8787

CLAWSON • (810) 435-2840

ROCHESTER • (810) 656-5760

bank
&trust

SOUTHFIELD* (810) 948-8799

W. BLOOMFIELD • (810) 855-6644

"We create solutions."®

FDIC

ANNUAL PERCENTAGE YIELD EFFECTIVE AS OF 12/6/96. RATES SUBJECT TO CHANGE WITHOUT
NOTICE. 'MONEY MARKET: $2,500 MINIMUM BALANCE REQUIRED. STATEMENT FEES MAY REDUCE
EARNINGS IF MINIMUM BALANCE LS NOT MAINTAINED.

SUCCESS page 61

lifriaotany, The

4ffivzica#1. .2s4eam

Is Your Financial House In Order??

To find out

call

PHASE FOUR

Certified Financial Planning Professionals

(810) 559-6980

JOEL LEVI, CFP
TRISH WELLMAN, CFP
17117 West 9 Mile Road, Southfield, MI 48075

Phase Four Advisory, Registered Investment Advisor

Securities offered through Vestax Securities Corporation, Member, NASD & S1PC
1931 Georgetown, Hudson, OH 44236 (216)650-1660

Israel. He says working with an
international company has its ad-
vantages, in marketing, exposure
to the public, and available re-
sources, but it was no simple task
to convince the board of Hilton In-
ternational that there should be
a hotel in Beersheba or at the
Dead Sea.
It has also not been easy for
him to convince Hilton Interna-
tional that other Israelis should
be insthlled as general managers (1
of the new hotels. But despite the
difficulties, Oded Lifschitz has
managed to appoint Mr. Fortis in
Jerusalem and Ron Yariv as gen-
eral manager of the Beersheba
Hilton.
It is true, he says, that in the
past most general managers were
German or Swiss, but that was
because they were the people who
studied hotel management and
were willing to work all over the
world. Now, he says, people from
all over the world, including Is-
rael, are seeing hotel manage-
ment as a viable profession.
For Mr. Lifschitz, growing up
in the hotel business has served
him well. He knew from an early
age that the business is complex,
but he also had a taste of the ro-
mantic aspect to being a hotelier.
He recalls when he was 14 and
the hotel was closed for the win-
ter. His parents had gone away
and he was there with a friend.
Suddenly a woman came and
asked for a room.
He told her that the hotel was
closed, but she insisted.
He and his friend decided to
rent the room and split the mon- CJ
ey.
'Do you know what happened?
She skipped on us," he says, the
incredulity still evident in his
voice. "I had my first skipper at
the age of 14." 0

- )

(c) Jerusalem Post 1996

Israeli Security
Placed On Alert

Jerusalem (JTA) — Israeli offi-
cials placed the country's
security forces on high alert af-
ter receiving warnings that Is-
lamic militants were planning
an attack on a bus or shopping
mall.
The warnings prompted police
to set up roadblocks throughout
the country. At Jerusalem's
main shopping mall, border
police inspected cars and a snif-
fer dog was used to find explo-
sives.
Prime Minister Benjamin Ne-
tanyahu rebuffed criticisms that
the beefed-up security was dis-
rupting life in many cities.
"I gave a simple order: The
safety of life comes before the
quality of life," he said.
Israeli security officials said
the planned attacks were linked
to the anniversary of the 1995