The Official Word Doug Ross is out of the starting gate in Michigan's 1998 gubernatorial race. JENNIFER FINER STAFF WRITER E ver since Doug Ross left his job at the U.S. Department of Labor in midterm, the handwriting, as many faith- ful observers of Michigan politics have said, was on the wall for- a 1998 Ross-for-governor campaign. When Mr. Ross officially an- nounced his bid for the governor's office earlier this week, there weren't any shock waves felt in the political world. And, while he is the first candidate to officially announce, he is the third Democ- rat to register for the gubernato- rial race with the state Bureau of Elections. Mr. Ross follows state Sen. James Berryman, who filed lqst January, and Edward Hamil- ton, who ran an unsuccessful campaign for Oakland County ex- ecutive. Mr. Ross, 54, said his campaign is "about progressive politics for the knowledge age we are enter- ing: , His campaign will center on defining a new direction for pub- lic education, stimulating an in- flux of small businesses, moving the state forward into the tech- nological age and cleaning up the environment. "We need a different approach to government if we're going to succeed," he said, "an approach that is not the kind of government suggested by either end of the spectrum." Mr. Ross, who rejects the big government notions of the left and disagrees with the blame placed on government from the right, said what makes him a Democrat is his desire to be a part of a par- ty that "cares but still has the common sense to recognize that programs that worked at one time need to be replaced." Mr. Ross will fund-raise with- out the help of special interest groups — i.e. the labor unions. He vows to collect contributions from individual - citizens, even if it means receiving $5 donations. His goal is to have 50,000 contributors by the primary in August 1998. "To win a general election, you The primary is 20 months away as Doug Ross enters the governor's race. can't be perceived as a special-in- terest puppet, although it's help- ful in the primary," Mr. Ross said. Because he isn't accepting po- litical-action committee dollars, Mr. Ross is beginning his cam- paign almost two years before the election. "I tend to believe his chances are slim," said Bill Bal- lenger, editor and publisher of Inside Michigan Politics. "From what I'm hearing, the traditional Democratic groups, for whatever reason, just are not enthusiastic about Doug Ross. I don't know . where he will get his bedrock sup- port in the Democratic Party. When [Howard] Wolpe got the hard labor support in 1994, it gave him the edge." Despite the political muscle Michigan unions can flex in an election, Mr. Ross is confident he can win without the official back- ing of organized labor. Acknowledging the benefits of such support, Mr. Ross said indi- cations show unions, such as the Michigan Education Association (MEA), will pledge their support to a Democratic candidate once they determine the strongest can- didate. In 1994, Democratic candidate Larry Owen received the MEA backing. He is again expected to enter the race. There is also spec- ulation that former U.S. Senator Don Riegle will run. Gov. Engler has not indicated whether he will seek a third term in office. "I find it strange that thd gov- ernor is planning to take his time deciding," Mr. Ballenger said. "If someone is going to undertake a campaign, [he] can start receiv- ing matching funds as early as April 1997. If he waits as late as he says he is going to, it could cre- ate problems for his would-be suc- cessors who will need those matching funds." Mr. Ross said his campaign strategy will not be affected ei ther way. One significant component to his campaign strategy will in- clude honing in on the Jewish community. Mr. Ross, who has been particularly active within the Jewish community, is hoping to capitalize on its support. "The Jewish community in Oakland County is my home base," he said. "I've lived here, raised kids in Southfield and rep- resented the southern part of the county in the state Senate. It's where I know the most people. If the people who know you best won't stand with you, what does that say?" Both his finance committee chairs, Larry Jackier and Norm Pappas, are active in the Jewish community. Mr. Pappas is a Southfield businessman who doesn't identi- fy with either the Democratic or Republican parties but supports candidates from both sides of the aisle. "I think Doug has very good ex- perience," Mr. Pappas said. "He blends liberal thinking with a conservative business sense. Doug has been in politics his whole life, and he comes from a business family. 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