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vestment and people believe in
the peace process and the future
of the region," Mr. Lifschitz says.
Oded Lifschitz was born in Ra-
mat Gan. His parents were typ-
ical kibbutz pioneers who
somehow got stuck in the hospi-
tality business. After running a
restaurant in Ramat Gan, they
became the proprietors of the 45-
room Har Aviv Hotel in Beit
Hakerem. When Mr. Lifschitz
said that he, too, wanted to go
into the hotel business, his par-
ents viewed it as a disaster.
`They tried their best to tell me
not to study hotel management,"
he says.
But he did, in Blackpool, Eng-
land, and then went to work in
the prestigious Cumberland in
London, where he started out as
the reception manager, then be-
came assistant food and bever-
age manager, and finally food
and beverage manager.
After another two years with
the Esso Motor Hotels, a chain of
100 small hotels in England and
Europe, he decided to come back
to Israel. He took a cut in posi-
tion in 1975 and was hired as
banquet manager of the then
new Jerusalem Hilton.
Although Mr. Lifschitz went
from banquet manager to assis-
tant and then manager of food
and beverages at the Jerusalem
Hilton, he felt he needed a change

Despite the
slowdown in
tourism, the Hilton
has no regrets
about its contracts
to open hotels.

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and a chance to develop if he ever
wanted to become a hotel man-
ager.
He went to Sydney, where he
was food and beverage manager
of the local Hilton and after a
year he was made food and bev-
erage manager for all of Aus-
tralia.
In 1992, he returned to Israel
and took over as division man-
ager for Israel and manager of
the Tel Aviv Hilton. But Hilton
sold off both the former
Jerusalem Hilton and the Eilat
Club Inn. Both hotels had been
owned by Ladbroke, which de-
cided to sell because of the drop
in the world property market. It
was a valid decision, Mr. Lifschitz
says, but it left him as division
manager with one hotel in the di-
vision.
He started looking for oppor-
tunities and had to persuade
Hilton that there was a future in

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THE JEWISH NEWS

