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SHOPPING page 53

Thanks for

50

wonderful years of
worrying about disaster, destmction /

sickness and injury.

As we celebrate fifty years of creative insurance alternatives, we'd like to

thank all of our clients for their continued business. We are proud to provide the

utmost service and look forward to calming your concerns in the future.

COLBURN GROUP

I N S U R A N C E

• Leslie E. Colburn • Harry S. Colburn
• Pamela Colburn Haron

3001 West Big Beaver Road • Suite 302 • Troy, Michigan 48084-3192
• Phone: (810) 643-4800 Fax: (810) 643-0874

The BEST You've Ever Been Treated
at a Dealership!

The holiday traffic is so heavy,
in fact, their sales staff triples to
keep up with the demand.
And early indications this year
appear to be more encouraging.
"It seems like people are reach-
ing down a little farther into their
credit to get what they want," Mr.
Beal said.
Steve Tapper of Tapper's Di-
amonds and Fine Jewelry in the
Orchard Mall agrees. He is ex-
pecting one of the best years ever.
"People are feeling good. The
elections are over, they're in a
positive mood, and that reflects
on everybody," he said.
Tapper's, which generates
nearly 30 percent of its annual
sales during the holidays, pre-
sented a series of trunk shows
starting in October to get cus-
tomers into the store and get
them excited about buying for the
holidays.
They also offer a toll-free phone
order service to help customers
pick out that special something
without actually setting foot in
the store.
'We obviously built our busi-
ness through the Jewish com-
munity," Mr. Tapper said. "But
during the holidays we make sure
to include all of our customers by
putting up nondenominational
decorations to get everyone into

the spirit."
Cary Loren, owner of the Book
Beat in Lincoln Center, said
stores like his, in diverse ethnic
neighborhoods, have to be sure to
reflect the community.
"It's nice when Chanukah and
Christmas are close together," he
said. `The community has an up-
beat feel and everyone shares
common goodwill and positive
feelings."
Each December, the store
holds a holiday party and one
special author event for its pa-
trons.
And while the Book Beat has
fallen victim to expanding chain
stores over recent years, Mr.
Loren has a feeling this holiday
season may be a good one.
"We're probably not going to
make up what we lost over the
last three or four years," he said,
"but the economy seems strong
and it's a positive book year."
"People are spending money
all over," said Rob Wolk, owner
of Sundance Shoes in West
Bloomfield, which goes all out on
holiday decor. During the holi-
days, his business picks up with
the sale of gift items such as jew-
elry, scarves and gloves. "The
malls are crowded and there's no
fear of things going awry this
year." ❑

P OR A 1" IIE

Ross Mortgage will present a

home financing workshop

Minnesota director of the B'nai
B'rith Foundation.

6:30 p.m., Tuesday, Dec. 3, at the
International Business Center,
43000 Nine Mile Road, Novi. For
reservations, call (810) 968-1800.

Oakland County Bar Associ-
ation will have its annual holi-

day gala, 5:30 p.m. Tuesday, Dec.
10, at Orchard Lake Country
Club. To reserve tickets, call Den-
nis Gac, (810) 334-3400.

•

1997 Cadillac S.T.S.

Robert Naftaly is the new ex-

ecutive vice president and chief
operating officer of Blue Cross and
Blue Shield of Michigan.

SALES OPEN:
Mon. - Th. 9-9,
Tues., Wed. & Fri. 9-6, Sat.

1997 Aurora

We're pleased to
announce that
Mark Lazar has joined
our sales staff

10-3 supErtIcoR.

(OLDSMOBILE • CADILLAC • AURORA • GMC TRUCKS

Chs111

Ext

Sire*

CITY OF
BRIGHTON

BRIG

HTON

Howard A. Lax has become a

shareholder with Mason, Stein-
hardt, Jacobs and Perlman, a
Southfield-based law firm.

Emily Rogow

MedMax, Inc. will open its sec-

SERVICE OPEN:
Mon. - Fri. 7:30 a.m. - 6 p.m.
SATURDAY 10-3

8282 W. Grand River, Brighton (1-696 Exit 145) • Only 25 minutes from Farmington Hills

(810) 227-1100 • 1-800-472-1627

ond health care and "super store"
in Michigan on Rochester Road,
near the Troy/Rochester border.

Emily Rogow, a member of the
B'nai B'rith staff for over 25 years,
assumed the position of Michigan/

The annual gala tribute to out-
standing professionals involve(
in the building industry will lx
held 6 p.m. Tuesday, Dec. 3, at the
Hyatt Regency in Dearborn, when
the Building Industry Association
of Southeastern Michigan and the