STENCH

page 64

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FILA JOHNSTON-MURPHY
ECCO ROCKPORT 111U

mair, Inc., L'Oreal's U.S. affili- confiscating Jewish businesses
and apartments in Paris during
ate.
First, he said, the book's title the German occupation of
is misleading because it is not France. Mr. Correze, who had
substantiated by any of the so- been convicted for his pro-Nazi
activities, headed up Cosmair,
called facts in the book.
And Mr. Bar-Zohar misiden- L'Oreal's marketing arm in the
tified a few major characters who United States, and handled ne-
appear in the book, Mr. Nixon gotiations with the Arab Boycott
Bureau.
added.
Mr. Frydman, who
But Mr. Bar-Zohar Michael Bar-Zohar's
not
only held Israeli cit-
said Bitter Scent is based thrilling new book
izenship but owned a
on reams of documents
exposes L'Oreal's
media company there,
he obtained from the na-
Nazi origins and
discovered he was a ca-
tional archives of the
connections.
sualty of the company's
United States and
France and the city archives of fear of further repercussions by
Paris during two years of ex- the Boycott Bureau, which black-
haustive research. His American listed L'Oreal after the company
publisher assured him the book bought Helena Rubinstein, the
would sell better in the U.S. with- cosmetics firm founded by a
out the encumbrance of footnotes, prominent American Zionist.
while the French edition is thick Members of the Arab League's
Boycott Bureau would attempt
with them, he said. The book,
which reads like a thriller, is also to cripple L'Oreal if they found
out Mr. Frydman had business
being published in Israel.
What Mr. Bar-Zohar uncov- ties in Israel, he was told.
What followed from his un-
ered in the course of his investi-
gation is as extraordinary as it is ceremonious dumping by L'Ore-
al in 1989 was a widespread
shocking.
Bitter Scent opens with L'Ore- investigation of the company by
al's suspicious ouster of Jean Fry- the French government and Mr.
dman, a board member of a Frydman's lawsuit against
L'Oreal subsidiary who was in L'Oreal for religious discrimina-
negotiations with L'Oreal to buy tion. A former president of L'Ore-
al, Francoise Dalle, was indicted,
Columbia Pictures.
Mr. Frydman, a Jewish as was the head of Paravision, on
French Resistance hero who charges of violating French anti-
headed Paravision, learned that boycott laws.
Mr. Bar-Zohar heard about
his fate was tied to Jacques Cor-
Frydman's battle with the
reze, a Frenchman who had col-
page 68
STENCH
laborated with the Nazis by