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A Career
In Stages
JULIE EDGAR SENIOR WRITER
ichael Jeffreys-Weisbart in New York City by a jazz club
plans to make it big in proprietor and mass marketing
magnate, became "fanatical"
pictures.
But Hollywood, Mia- about the motivational genre and
mi or New York City will have to "literally reprogrammed myself
wait: he's tied down for now to two for success."
Monthly meetings with a group
successful business ventures here
of 20 or 30 "positive" people grew
in the Detroit area.
Act I in Mr. Jeffreys' entrepre- into Yes! A Positive Network,
neurial career was a talent agency when he began to understand that
he started in Ann Arbor 10 years bringing in the speakers whose
work he admired was very ex-
ago.
During Act II, he sold the pensive — between $5,000 and
Michael Jeffreys Agency to devote $10,000.
With a $4,000 bank loan, Mr.
himself full-time to Yes! A Posi-
tive Network, a company that Jeffreys became a kind of pro-
books motivational
speakers for corpora-
tions. Last year, it tal-
lied over $1 million hi
revenue.
Earlier this year,
Mr. Jeffreys, a stage
name he adopted by
using his middle name
and adding an "s,"
started a network
marketing company
with a friend. Called
Internet Dimensions,
it offers individuals the
opportunity to buy and
sell access to the In-
ternet at a discount.
Like Amway, a well-
known direct-sales
marketing organiza-
tion, "associates" or
members of Internet
Dimensions earn mon-
ey from sales to other
members they recruit.
After graduating
with a degree in eco-
nomics from the Uni- Michael Jeffreys-Weisbart: Acting like a businessman.
versity of Michigan,
Mr. Jeffreys kicked around At- moter, hiring speakers, renting
lantic City for a while as a waiter space and selling tickets. The
and real estate broker, but he company has expanded into
wasn't making much money. Re- Cleveland and Pittsburgh,
turning to Ann Arbor, he ran into putting on about 10 gigs a year in
a young man at a Denny's restau- each city.
Here in the metro area, semi-
rant who recognized him as the
producer of a fabulous fashion nars are held at the Plaza Hotel
show a year earlier. Mr. Jeffreys in Southfield, but because they
had found an investor to open the were so popular, they are now
held twice a day.
talent agency.
Among the more popular
In 1988, Mr. Jeffreys turned an-
speakers is Brian Tracy, who has
other mundane experience into a
thriving business. While he was authored over 30 audio learning
buying a kitten, he noticed-the programs on topics like the psy-
seller's extensive collection of chology of selling and the psy-
motivational books, videos and au- chology of achievement.
Mr. Jeffreys, a Lake Orion
diocassettes. Mr. Jeffreys bor-
rowed a tape by Denis Waitley on Township resident, doesn't like
the psychology of winning and the term "motivational," because
he feels it doesn't do justice to the
. was struck by its insight.
"I had never been taught the phenomenon.
"We don't believe in just moti-
essential tools this type of audio
tool was teaching me," he said. vating people; you've got to teacIPI
"This was a way I could get ahead them skills. We bring in speak-
ers that speak on time manage-
in this crazy world."
Mr. Jeffreys, who was reared ment, team building, customer