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ticket orders as a block so the $15,000 for JARC from his em-
chart has to be reworked when ployees, taking a "free market
the money does come through, approach" to selling tickets: he
encouraged high earners to buy
she explained.
"I think Ticketmaster could more expensive tickets, which
take a lesson," Ms. Metzger range in price from $50 to
$2,000.
quipped.
Mr. Gilbert joined JARC as a
Other guests require special
seating arrangements, which volunteer about three years ago,
Ms. Dembs and officers at the also for personal reasons. His
top of the organization handle. uncle, Robby Feldstein, lives in
The Nov. 20 performance of a JARC home that was funded
Grease, which opens on Nov. 19, by Mr. Gilbert's grandparents.
The annual fundraiser is a
is the only show in the run with
major source of JARC's $5.2 mil-
a sign language interpreter.
The seating is "very serious lion annual operating budget.
business," Ms. Dembs said. Once Last year's sold-out event, a per-
that is finished, Ms. Dembs formance of Joseph and the
starts to work on her speech for Amazing Technicolor Coat,
the fundraiser. As soon as the raised $1.1 million. JARC De-
curtain comes down, she and the velopment Coordinator Rena
next fundraising committee Friedberg expects this year's
chairperson, Jim Zack, start event to bring in about $1.2 mil-
lion.
working on next year's event.
Aside from a 200-strong force
Ms. Dembs joined JARC six
years ago as a person-to-person of ticket sellers who also per-
volunteer for a client in one of sonalized invitations, JARC de-
JARC's four semi-independent ploys a "mail brigade" of about
living programs. That led to her 50 volunteers who stuffed and
office work and eventually a seat sealed envelopes for two straight
on the board of directors.
She still has lunch or goes
shopping with the client al-
most every week, calling her
one of her closest friends.
"I feel, in a way, I'm pay-
ing JARC back for the
things it's given me," she
said.
On the financial and sales
side of the volunteer
fundraising equation are
Gary Gilbert, executive vice
president of Rock Financial,
and attorney Ron Apple-
baum. Together, they are
helping to host the Young
Adult Pre-Glow at the Fox
Theatre before the Nov. 20
performance. Rock Finan-
cial is underwriting the
event.
Mr. Gilbert, 32, also host-
ed the JARC Ticket Seller
Phoneathon last month at
Rock Financial's offices. He Rena Friedberg, JARC's development
described it as a bash.
coordinator.
Using an innovative, new
"predictive dollar system," 40 or weeks for the fundraiser.
Another group of 10 volun-
so JARC ticket sellers sat in
front of computer monitors as a teers comes in every day to open
central computer automatically the mail.
"With 3,500 tickets, you can
dialed thousands of phone num-
bers of people in JARC's data imagine the detail," Ms. Fried-
base. As soon as the phone was berg said.
picked up at the other end, a
prepared script popped up on
the screen. With a few key-
strokes, the ticket seller entered
the responses and went on to the
next call. Mr. Gilbert gathered Jerusalem (JPFS) — Israeli busi-
five of his top salespeople to nessmen now can get a single
train the telemarketers and to "multi-visa" for as many visits to
monitor their performance Egypt as they want in any six-
throughout the evening.
month period, Egyptian Ambas-
The group raised $12,000 at sador Mohammed Bassiouny
the Phoneathon.
said.
"It's using the technology and
The announcement was greet-
our business philosophies to ed with delight by some 30 top
raise funds and to get other corn- businessmen, who had expressed •
panies involved," Mr. Gilbert concern at the bureaucratic dif-
said.
ficulties of traveling to Egypt.
He has also personally raised

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