At your service!

from generic drugs — this year
Teva purchased the U.S.'s
"---iiocraft, Laboratories Inc. as well
as APS/Berk, the second largest
generic drug company in the
United Kingdom — the company
is poised to spend more money on
innovative drug research, hoping
to develop new treatments for
Parkinson's disease and diabetes.
Teva is also trying to develop
an air-pressure device that will
.c,malce injecting Copaxone, which
must be injected by the patient
every other day, easier and less
painful, and the company hopes
to eventually develop a pill form
of the drug.
In the meantime, Teva will
market Copaxone along with
their strategic partner, Hoechst
Marion Roussel Inc. Although the
union will result in smaller initial
profits for Teva, Mr. Suesskind
said that it will allow the compa-
ny to learn the ropes of the tricky
marketing business and prepare
the company to go solo in the fu-
ture.
Unlike marketing most con-
sumer goods, marketing drugs re-
quires direct sales to doctors and
health management organiza-
tions, not the consumers. Mar-
keters must convince third-party
players that mitigating disabili-
ties with Copaxone - - which is
likely to cost about $10,000 per
year per patient — is cheaper
than dooming MS sufferers to life
in a wheelchair. It also means
making doctors aware of the fact
that treatments exist.
Although many more MS
drugs are in the pipeline, threat-
ening to steal some of Copaxone's
spotlight, Mr. Suesskind doesn't
worry about competition.
"When Coca-Cola arrived in Is-
rael, people wondered what would
happen to Schweppes, which at
the time had a monopoly on the
soft-drink market," said Mr.
Suesskind. "But their business
doubled because of the greater
consumer awareness of soft
drinks. It's not as if one product
drives another product out of the
market."

(c) Jerusalem Post 1996

Dead Sea Works
May Split Up

Jerusalem (JPFS) — Dead Sea
Works (DSW) confirmed its par-
ent company, Israel Chemicals
(ICL), is considering splitting
DSW into three new companies,
with the possible long-term aim
of floating them on stock ex-
changes.
An initial proposal to separate
the magnesium, potash, and
chemical products operations was
discussed by ICL's board.
By splitting DSW, company ex-
ecutives believe they will be able
to increase the availability of cap-
ital.

It Loves To Winter In
Florida, To

*Alit
SUGAR TREE

•

ORCHARD LAKE ROAD
NORTH OF MAPLE
WEST BLOOMFIELD

ORIENTAL RUGS

We buy them, sell them,
appraise them, clean them
repair them
and love them!

In-Home & Office
Carpet Cleaning

Wherever your travels ta.Ke you, from Boca Raton to Key Biscayne, take along
the Midwest Guaranty Bank ATM card and never pal transaction fees.
The "No Fees" ATM card. from Midwest Guaranty. Dont fly South without it.

Beverly Hills/Birmingham

Bloomfield Hills

Livonia

Troy-Main Office/Columbia Center

32800 Southfield Rd.
(At 14 Mile)
(810) 647-5900

4140 West Maple Rd.
(West of Telegraph)
(810) 647-5900

37601 Five Mile Rd.
(West of Newburgh)
(313) 591-4400

201 West Big Beaver Road
(West of Livernois)
(810) 689-1200

MIDWEST

(810) 399-2323

GuARANn(6- ram(

OAK PARK OUTLET • (810)546RUGS
(810)646RUGS
BIRMINGHAM
• (313)973-RUGS
ANN ARBOR

Member FDIC • Member Federal Reserve System

Additions
Kitchens • Bathrooms
Remodeling

PREFERRED BUILDING CO.
STEVEN TARNOW

11

0

ad gm an an J-4.0,1 "Fa,.

Ir

;

i

00

,
Our team of experts will help you
create a custom Internet presence
for you to attract new clients dind
0 ° .%
40
explode your business into ''
///d1460'
•
the 21st century!
Alififferr

‘

Since 1986

Building Quality Into Every Project With
Unmatched Personal Service.

810-626-5603

Licensed & Insured

NARI'

creative take

ON CORPORATE GIVING _

are just around the corner!

Remember your clients (and your staff!) with
'111C.,4
1 creatively selected corporate gifts from Royce
Promotion Group. From popcorn to chocolates,
)11 ■ 11 crystal desk clocks to leather-bound daytimers and
*4 everything else in-between. Even personalized holiday
cards! All with — or without — your company logo.

C

= For a professional look with creative appeal, put our
ideas to work for you! Royce Promotion Group.
;•14 Creative gift-giving with the personal touch.

u"(

1

moi

A

, ,i Inc: "
Communic aCons-"-
.13:1-py-4331 0900

1700 N. Woodward Ave., Suite 200, Bloomfield Hills, MI 48304
e-mail: info@glolink.com

NATIONAL Asioc in nos of
THE REg3DELING N-DeSTRY

A

4
4,4
1 0

0

For big ideas for any size budget,
call Stacy LaVictoire or Debbie Gordon
at 810/851 -73 29

ROYCE PROMOTION GROUP, INC.

CORPORATE GIFTS • AD SPECIALTIES • PREMIUMS

Complete
Financial
Services

CD
CD

' eWebber
Pam

Invest With More Intelligence

Gerald E. Naftaly

CC
LU

aa

2

LU

Vice President-Investments

32300 Northwestern Hwy., Suite 150
Farmington Hills, MI 48334

(8 10) 8 5 1-100 1 or (8 00) 533-1407

z

51