WE flRE
flLWOIS

own ma

umbrella. Rock the Planet has
45 titles to date, with one to two
added monthly, including

Rockin' Ladies of the Eighties,
Disco Fever and Party Time
Fifties, with such hits as 'That'll

Be the Day" by the Crickets,
Bobby Darin's "Mack the Knife"
and others.
"Virtually every single song on
all the albums are hits," Mr.
Schwartz said. "We use the
biggest songs by the biggest
artists.
"We want people to like nine
of the 10 songs on the album
instead of buying a whole CD
for just one song. We're value
driven: We give the customer
what he wants, with no surpris-
es."
The 43-year-old entrepreneur
got his start in the music biz at
Troy's Handleman Co. — the
largest music distribution com-
pany in North America — where
he worked summers during high
school. He received his bachelor's
degree from Wesleyan Univer-
sity in Connecticut and a mas-
ter of business administration
degree from the University of
California.
Returning to his native De-
troit, Mr. Schwartz embarked
upon a 15-year career at Han-
dleman, where he met Mr.
Stevens. The last position he
held at Handleman was vice
president of marketing.
In the year since the two have
become their own bosses, their
company has exceeded $10 mil-
lion in sales. Coyote's products
can be found in all major music
stores, like Musicland, Harmo-
ny House and Media Play, and
Handleman is a supplier of its
hits collections.
"They're our No. 1 clients.
[Dave and I] left the house, but
we're still part of the family," he
laughed.
"From the day I was hired at
Handleman, I told them I want-
ed to learn what I could from
them, but ultimately I wanted to
be an entrepreneur. I wanted to
try this on my own." ❑

JOLT Acquires
U.S. Company

Jerusalem (JPFS) — Jerusalem-
based JOLT Ltd., a supplier of
wireless optical communications,
has acquired Laser Communica-
tions Inc. of Lancaster, Pa., and
formed a new company known as
AirOptics.
AirOptics is currently mar-
keting products for Fast Ether-
net and ATM-155 Mbps wire-
less connectivity, which offer
faster transmission of voice
and data in wireless communi-
cations than is currently avail-
able with microwave and spread
spectrum technologies, the corn-
pany said.

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