CONSOLIDATION page 63
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to
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APY
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OLD KENT
1-800-882- 9525
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LENDER
Annual percentage yield effective as of October 2, 1996. Minimum deposit of $1,000. Offer good only at participating Old Kent Bank locations for a limited time A penalty
will be imposed for early withdrawal. New CD money only. Cannot be combined with any other offers. CDs under $100,000. Bonus rate will not apply upon renewal.
MEMBER FDIC
©OLD KENT BANK 1996
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541-4133 • (810) 656-9500 Crestview Cadillac
utilizing the marketing and dis-
tribution platforms of the more
well established partner.
Their first watershed product
was the Sports Illustrated 1994
Multimedia Sports Almanac, a
CD-ROM that includes all the
text from that year's back issues
of the magazine, as well as sports
videos and audio commentary.
The famous magazine's pub-
lisher, Time-Life, had given the
rights to a local New York mul-
timedia publisher who then
passed the contract on to Pixel.
When the Almanac started
winning awards, Pixel's path was
laid.
Of course, stand-alone CD-
ROMs are somewhat passe now,
according to Yael Amir, senior
producer at Pixel Multimedia,
which sees itself as the cutting
edge of technology, which is
where they find their competi-
tion.
`Three years ago was the peak
of CD-ROMs," says Amir.
"All those titles, reference
works, games, edutainment —
everyone knew it was temporary.
CD-ROMs are just the hardware
and they're passing out because
the updating process is prohibi-
tively expensive. You need to use
the CD as a medium, like a
diskette. As reference titles CDs
are out because there are better
solutions."
One of those solutions is, of
course, the internet.
Amir believes that many of
the Israeli firms haven't caught
up with the fact that the inter-
net solves many of the problems
that CD-ROMs face, from up-
dating material to offering eas-
ier user access. She translates
the term multimedia as video,
sound and graphics working in
synch, thus enabling a link be-
tween CD-ROMs and internet
development.
One of Pixel's latest projects
was a sports-fan ticker that
streams constantly updated
sports data — including this
summer's Olympic Games — in
real time, allowing the user to
choose and save their sports pref-
erences and then hyperlink into
the current news.
Superstudio has been working
along similar lines, creating in-
ternet links on its latest CD-ROM
projects, and CD-ROM audio and
video clips of its latest products
on the company's own Internet
home-page.
Both companies see the Inter-
net technology as a symbiosis of
creative forces, allowing limitless
opportunities.
"As with anything, it's a trend,"
says Amir. "And in this business
when trends come along, you have
to be ready for them. Small com-
panies are bought up or disappear
because they lack the R&D re-
sources. A technology-driven com-
pany must be the proprietor of its
creative production."
(c) Jerusalem Post 1996