Kosher Bites
DRY
CLEAN
Hershey debuts its line of kosher low-fat candy bars
in time for the High Holidays.
JILL DAVIDSON SKLAR STAFF WRITER
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r
K, it is almost the New
Year and you are draw-
ing up the usual resolu-
tions, No. 1 being to cut
down on dietary fat.
But, because it is the New
Year, you are looking at gorging
on all kinds of sweets, many of
which will not follow the origi-
nal plan. So, do you chuck the
plan or the sweets?
Neither.
Hershey Foods Corporation
is offering a new line of lower-
fat chocolate bars called Sweet
Escapes. Best of all, they are
kosher, certified by the Union of
Jewish Orthodox Congregations
of America.
Debuting nationally in May,
the new line has three varia-
tions — a chocolate toffee crisp
bar, a caramel and peanut but-
ter crisp bar and a triple choco-
late wafer bar. Local stores that
carry Hershey products are be-
ginning to stock the green-wrap-
pered products.
While the average chocolate
candy bar totes around 12 grams
of fat, these chocolate bars have
only 6 to 8 grams of fat.
"Basically, we at Hershey are
in the business to meet con-
sumer demand," said Mike Kin-
ney, a spokesman for the
Pennsylvania-based corpora-
tion. "Right now there is a group
of Americans that wants lower-
fat, lower-calorie products, and
we are meeting that demand."
The company uses a patent-
ed process to reduce the amount
of fat used. There are no addi-
tives or fat substitutes; the same
ingredients used to make Skor
bars are used to make Chocolate
Toffee Crisp bars.
He said the company has not
announced plans regarding fu-
ture low-fat products.
"The company will continue
to serve consumer demand and
try to develop products accord-
ingly," he said. ❑
Overall, our staff liked the
Chocolate Toffee Crisp bar, giv-
ing it an overwhelming "forks
up" rating. Complaints about a
too-sweet aftertaste, combined
with a less than creamy consis-
tency, were countered by the
fact that the candy bar has sig-
nificantly less fat than its same-
texture counterparts, Krackle
or Nestle's Crunch.
"It's more crunchy than
my favorite, Nestle's Crunch.
But I like it. Buy me a case."
— Gail Zimmerman
"Mmmm limmm. I like the
toffee."
— Jennifer Finer
"If you are watching the
fat content but want a sweet
fix, this will do."
— Julie Yolles
"It wasn't as creamy as a
Hershey bar, but it was
good."
— Elizabeth Applebaum
is
Coupon Shirts Leader Of The Pack
Before anyone was talking about economic cooperation, Sarah Kreimer
Pair 01 Wor
was initiating Jewish-Arab joint ventures.
Pants
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L
L
IM111
IS A MI- 25
BIRMINGHAM BIRMINGHAM SOUTHFIELD
794 N. Woodward
Ave.
608 S. Woodward
Ave.
(4 Blirs. N. of Maple)
(5 Blks. S. of aple)
TROY
19715 W.12 Mk
286 W. Maple
(at Evergreen)
(at Coolidge In
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644-6667 642-1660 559-9232 643-0807
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FrIMRS51111
M
ost people can't stand
airplane food. But every
time Sarah Kreimer
takes a bite of the bakla-
va that has become the staple
dessert of El Al's meals, she sits
back and savors the sweet taste
of her success.
As founder of the Center for
Jewish-Arab Economic Devel-
opment, Ms. Kreimer in 1989
provided the conduit that helped
the Nazareth-based, Arab-
owned Mahroum Sweets facto-
ry develop a business
relationship with Israel's na-
tional airline.
"This was our first large
partnership," says Ms.
Kreimer, a 40-year-old wid-
owed mother of two who sin-
glehandedly founded the
center in 1988 and now co-
directs it with partner Hel-
mi Kittani.
"Mahroum came to us
saying that it wanted to
expand its business, and
then we came up with the
idea to approach El Al," Ms.
Kreimer explained.
Today, Ms. Kreimer's non-
profit organization, a joint ven-
ture of Arab and Israeli
businesses which is sponsored
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primarily by the Joseph Meyer-
hoff and Konrad Adenauer foun-
dations, has surpassed her
original goal of assisting Israeli
Arabs in establishing and ex-
panding their businesses.
The center, which is the only
Israeli organization to provide
management training, confer-
ence services and project support
for Arab entrepreneurs on ei-
ther side of the Green Line, has
become the hottest address for
any country or company looking
to harness or support local
Arab business initiatives.
From flower growers in the
wind-swept Bedouin town of
Rahat in the Negev to high-
tech businesspeople in the low-
er Galilee hills of Nazareth, Ms.
Kreimer assists Arab entrepre-
neurs in getting financial sup-
port and offers a helping hand
in guiding nascent companies
through an often cumbersome
Israeli bureaucracy.
LEADER page 50