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WINGS page 56

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'Its • .1110

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of people, I have found, have a tions sponsored by schools rang-
pet charity, and they donate ing from Grosse Pointe Academy
most of their energies and mon- to Hillel, and to the WTVS-Chan-
ey to that charity," she
nel 56 auction, Mead-
said. "Luckily, we Sydell a nd Brian owbrook's Concours
haven't had incidents in Schubot : Links in d'Elegance and the
our family where we've the givin g chain. DIA's Founders Junior
become close to a certain
Council, which hosts the
charity. We are 'multi.' "
annual Fash Bash. Re-
Through twice-yearly parties cently, Schubot contributed Bre-
hosted at the store, the Schubots itling and Rolex watches to Fash
— Sydell, her husband Doug and Bash and Meadowbrook.
son Brian — raise money for
Between July 22 and Aug. 4
charities that range from the this year, Brian Schubot said, the
Michigan Cancer Foundation to store gave away $20,000 worth
Music Hall to the Detroit Zoo. of watches to auctions, golf tour-
Ms. Schubot figures the store naments, Meadowbrook and
raises $75,000 from the parties Founders Council.
and gives away $85,000 in mer-
And all the Schubots are ac-
chandise in the course of an av- tive on local boards, like Archives
erage year.
of American Art and Oakland
"Every year we pick two or Family Service.
three, usually something health-
Ms. Schubot said the store
oriented and something civic-ori- gives away far more than it can
ented," Ms. Schubot said. "We do claim as a tax deduction.
it because we want to do things
Why?
for the organizations that we feel
"No. 1, we do believe in the
do things for everybody else."
causes. No. 2, it's the best PR you
The company donates jewelry can do, and if you do PR, let's
and other merchandise to auc- benefit some people," she said. LI

Municipal
Bonds Listing

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•

•-•': '9,

e

ight about now, Bob Dole
should be pleading with
Stephen Friedman for help.
The Republican presi-
dential nominee finally has a mes-
sage, but delivering it might be
his Achilles' heel.
"He needs to have a little more
variety in his pace and pitch; he
needs to have a warmer feel. He
comes across as a typical politi-
cian — he's coming across as eva-
sive, but he's emphasizing the
evasiveness. He should be transi-
tioning from the question he
doesn't want to answer to the
point he wants to make. He's not
shaping the message right," says
Mr. Friedman, author of the re-
cently published 100 Practical
Tips for Improving Your Presen-
tation.
Mr. Friedman, 50, is an expert
in public presentations. His ad-
vice has been sought by teachers,

CEOs, attorneys and marketing
executives, but not politicians —
yet.
As president of Brightlines Cre-
ative, established as CoVideo nine
years ago by the Franco Public Re-
lations Group, Mr. Friedman han-
dles video production, media
training, script writing, and more
recently, World Wide Web site de-
sign. Since its inception, the com-
pany has served 150 different
corporations, which send their ern-
ployees for media and presenta-
tion training seminars. IBM is its
biggest client.
100 Practical Tips for Improv-
ing Your Presentation was a nat-
ural outgrowth of Mr. Friedman's
personal and professional paths,
which included stints at CBS as
a news researcher and as a TV
news reporter in Columbus, Ohio.

SPEAK page 60

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