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PHOTO BY DANIEL LIPP ITT

SPEAK page 58

Thanks for

50 wonderful years of

worrying about disaster, destruction,

sickness and injur y.

Stephen F. Friedman: Energizing public presentations.

As we celebrate fifty years of creative insurance alternatives, we'd like to

thank all of our clients for their continued business. We are proud to provide the

utmost service and look forward to calming your concerns in the future.

COLBURN GROUP

I N S U R A N C E

• Leslie E. Colburn • Harry S. Colburn
• Pamela Colburn Haron

3001 West Big Beaver Road • Suite 302 • Troy, Michigan 48084-3192
• Phone: (810) 643-4800 Fax: (810) 643-0874

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drawings that il-
He is a graduate of
lustrate Mr. Fried-
the University of
man's pointers on
Michigan and Co-
public presenta-
lumbia University.
tions. For exam-
"I was one of
ple, women, like
those people back
the bejeweled and
in high school who
be-frilled carica-
was shy, and I
ture in the book,
overcame it with
: or
„mtiam
.
should not wear
these techniques
clothes or jewelry
and attitude ad- admit:mad:my onju
justment," he said. vidence, Wasted Dreams. that divert atten-
"Being a reporter and several Telly awards tion away from
made a difference, for corporate video pro- their presentation.
And it's much bet-
too, because I had ductions.
Community: Member, ter to stand closer
to talk to a lot of
Temple Emanu-El
to the audience
people."
than at the far end
Mainly, the tips
he's presented were culled from of a room.
Sensible advice? Yes, but not
12 years of watching clients give
often heeded.
presentations, he said.
Mr. Friedman, an Oak Park fa-
Mr. Friedman set out to
produce a book for clients who've ther of two, said there are pitfalls
been through his program, but he that even experienced public
realized it's useful for the gener- speakers routinely ignore.
"The key problem is getting in
al public, too. The company is
marketing the book, mainly via the way of content with body lan-
World Wide Web, and its gener- guage. Studies of the impact on
the audience of the presentation
ated a lot of orders already.
'We wanted this to be a quick show that words carry only 7 per-
read. We wanted people to read cent; tone of voice, 37 percent; and
it, put it on their shelf, and if need body language the rest," he said.
The lack of consistency in the
be, find the tip quickly," Mr. Fried-
tone and pace of one's voice, along
man said.
The 108-page book follows its with poor use of visual supports
own advice: It is highly readable
and punctuated with whimsical SPEAK page 62

LEADING ISRAELI STOCKS
TRADED ON U.S. EXCHANGES

Symbol Name

SCIXF
ECILF
TEVIY
IEC
ELBTF
ELT
ELRNF
TAD
CMVT
ISL

Exchange

Aug. 9

Aug. 16 Change

'0.00
'13.37
'13.37
NASDAQ
Scitex
'19.13
'0.21
'18.92
NASDAQ
ECI Telecom
'1.02
'32.87
'31.85
NASDAQ
Teva Pharm
'0.40
'18.25
'17.85
NYSE
PEC Israel
'12.00
'13.12
Elba Computers NASDAQ
'9.50
NYSE
'9.75
Elscint LTD
-'0.69
'9.37
'10.06
Elron Electronics NASDAQ
'24.00
-'0.50
'24.50
NYSE
Tadiran
'2.75
'34.87
'32.12
NASDAQ
Comverse
'0.12
'10.87
5 10.75
First Israel Fund NYSE
Source: Allen Olender, Prudential Securities,
West Bloomfield.

